ABC’s ‘Marvel’s Agents of S.H.I.E.L.D’ is Up in Adults 18-49

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Marvel's Agents of S.H.I.E.L.D. April 15 2

via press note:

Marvel’s Agents of S.H.I.E.L.D. (9-10pm – 5.1 million and 2.0/6 in AD18-49):

Shifting to 9pm for one week, ABC’s Marvel’s Agents of S.H.I.E.L.D. doubled its lead-in (+100% over an encore of the prior week’s episode), surging 18% over its week-ago Fast Affiliate Adult 18-49 rating (2.0/6 vs. 1.7/6) and up 5% over its National rating (1.9/6).  The show equaled a 5-week high in Adults 18-49 – since 3/11/14. Please Note: Each of its last 2 telecasts of the show have gone up 2-tenths of a rating point from the Fast Affiliate to the L+SD National ratings, and, so far this season, originals have gone up 14 times from the morning to the afternoon – rising 2-tenths 3 times now and going up 1-tenth 11 times.  In the hour, the ABC freshman drama ran neck-and-neck with CBS’ veteran NCIS: LA for #1 in Adults 18-49 (2.0/6 vs. 2.1/6), while beating NBC’s comedies by 18% (1.7/5 – About a Boy/Growing Up Fisher) and Fox’s comedies by 82% (1.1/3 – New Girl/The Mindy Project).


  • S.H.I.E.L.D. won its hour with Adults 18-34 and ranked as Tuesday’s #1 TV show with key Men (M18-34/M18-49). In fact season to date, ABC’s S.H.I.E.L.D. is Tuesday’s #1 TV program with Men 18-34 and Men 18-49.


  • S.H.I.E.L.D. posted ABC’s highest Adult 18-49 rating in the slot with scripted programming since season-premiere Tuesday in September – since 9/24/13.


Celebrity Wife Swap (10-11pm – 3.1 million and 1.0/3 in AD18-49):

During the 10 o’clock hour against original dramas on CBS (Person of Interest) and NBC (Chicago Fire), Celebrity Wife Swap opened with 7-week highs in the time period for ABC in Total Viewers (3.1 million) and Adults 18-49 (1.0/3) – since 2/25/14.

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