ABC Wins Thursday with ‘Scandal’ Posting Best-Ever Season Finale Ratings
via press note:
ABC Thursday Prime (8-11pm – 7.3 million and 2.2/7 in AD18-49): With a repeat Grey’s at 8pm, an original Grey’s at 9pm and Scandal at 10pm with its best-ever season finale numbers, ABC won Thursday for the 2nd week in a row among Adults 18-49 (2.2/7). Scandal was Thursday’s dominant #1 TV show in Adults 18-49.
Scandal (10-11pm – 10.5 million and 3.4/10 in AD18-49): Spiking over its lead-in at 10pm (+36%), ABC’s season finale of Scandal (3.4/10) dominated its hour, beating NBC’s season finale of Parenthood by 162% (1.3/4). It was also the most-watched TV show overall in the hour. Scandal was up by double digits week to week in Total Viewers (+14%) and Adults 18-49 (+13%), drawing its 2nd-largest-ever audience and tying its 2nd-highest young adult number. Scandal equaled the highest Adult 18-49 number for any 10pm drama telecast on any net since October – since 10/3/13.
- Scandal was up over its year-ago finale (9.1 million and 3.2/9 on 5/16/13) by 15% in Total Viewers and by 6% in Adults 18-49, marking the show’s strongest season finale.
- On average, Scandal finished up 39% in Total Viewers (11.5 million vs. 8.3 million) and 43% in Adults 18-49 (4.0/12 vs. 2.8/8) to post its best-ever season, while also qualifying as TV’s fastest growing returning series.