‘Parenthood’ Finale Jumps 18 Percent Week-to-Week; ‘Community’ Finale Up 11 Percent on NBC

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Parenthood Season Finale

via press note:

  • Despite competition from the “Scandal” season finale, “Parenthood” (1.3/4 in 18-49, 4.0 million viewers overall from 10-11 p.m. ET) jumped +18% versus last week’s 1.1 in 18-49, making it the top “Parenthood” in three weeks, since scoring a 1.4 on March 27.  It’s also a three-week high in total viewers, where “Parenthood” is currently up week to week by +8% (to 3.961 million from 3.663 million).  Versus its lead-in, “Parenthood” was up +44% in adults 18-49 and up +24% in total viewers.
  • Despite the 10 p.m. hour, “Parenthood” held steady half-hour to half-hour in adults 18-49 (1.3 vs. 1.3) and adults 25-54 (1.5 vs. 1.5) and was up +6% in women 18-49 (to a 1.8 from a 1.7).  L+7 Time-Shifting: The March 27 “Parenthood” grew in 18-49 rating by 72% in L+7 (to a 2.39 from a 1.39.
  • “Community” (1.0/4, 2.9 million viewers overall from 8-8:30 p.m. ET) improved week to week by +11% or a tenth of a rating point (to a 1.0 from a 0.9) and by +13% in total viewers (2.902 million vs. 2.559 million), for its top results in both measures since March 20 (1.1/4 in 18-49, 3.321 million viewers overall). L+7 Time-Shifting: The March 27 “Community” grew in 18-49 rating by 49% in L+7 (1.58 vs. 1.06).
  • In the time period, “Community” tied for #1 among the Big 4 nets in men 18-34 (with a 1.0 rating).
  • “Parks and Recreation” (0.9/3 in 18-49, 2.4 million viewers overall from 8:30-9:01 p.m. ET) retained 90% of its lead-in in adults 18-49 and built on that lead-in by +10% in adults 25-54 (to a 1.1 from a 1.0).  L+7 Time-Shifting: The March 20 “Parks and Recreation” grew in 18-49 rating by 40% in L+7 (1.67 vs. 1.19).
  • “Hollywood Game Night” (0.9/3 in 18-49, 3.2 million viewers overall from 9:01-10 p.m. ET) grew from half-hour to half-hour in adults 18-49 by +25%(to a 1.0 rating from a 0.8) in adults 25-54 by +18% (1.3 vs. 1.1) and in women 25-54 by +31% (1.7 vs. 1.3).  “Hollywood Game Night” retained its full 18-49 lead-in and grew versus lead-in in total viewers by +34%.
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