ABC Wins Third Straight Friday With The Top Two TV Shows; ’20/20′ Surges to a Three Week High
via press note:
ABC Friday Prime (8-11pm – 6.4 million and 1.5/5 in AD18-49): ABC won Friday for the 3rd week in a row among Adults 18-49 (1.5/5), finishing #1 in 5 of 6 half-hours of prime and leading the night for the 7th time in 8 weeks. Please Note: Overall TV Usage levels on the night were down for the 2nd consecutive Friday, dropping -3% week to week in Adults 18-49 (27.1% vs. 27.9%) and coming off a -4% decline the prior week.
- ABC’s 20/20 and Shark Tank ranked as the Top 2 TV programs on Friday in Adults 18-49, respectively. In addition, 20/20 posted its 2nd-highest ratings of the season and was once again Friday’s dominant #1 newsmagazine, outdelivering both installments of NBC’s Dateline on the night (8-9pm and 9-10pm) in Total Viewers and key Adults (AD18-49/AD25-54).
Last Man Standing (8-8:30pm – 5.2 million and 1.1/5 in AD18-49): At 8pm, ABC’s Last Man Standing won its half-hour in Adults 18-49.
Shark Tank (9-10pm – 6.5 million and 1.6/6 in AD18-49): Catapulting over its lead-in at 9pm in Adults 18-49 (+100% over a repeat Last Man Standing), ABC’s Shark Tank (1.6/6) topped its hour by wide margins, beating runner-up NBC’s Dateline by 33% (1.2/4) and Fox’s Kitchen Nightmares by 78% (0.9/3). Shark Tank held even with its week-ago Fast Affiliate Adult 18-49 rating. Please Note: Last week’s telecast went up 2-tenths of a rating point from the Fast Affiliate ratings to the National ratings, going from a 1.6/6 to a 1.8/6.
- On average, Shark Tank is up by double digits in Total Viewers (+14%), Adults 18-49 (+10%) and Adults 18-34 (+23%) over the same point last year, trending as the series’ strongest season ever.
20/20 (10-11pm – 8.1 million and 1.8/6 in AD18-49): During the 10pm hour, ABC’s 20/20 dominated its slot in Adults 18-49 (1.8/6) and Adults 25-54 (2.5/7), outdelivering NBC’s original Hannibal (0.9/3 and 1.0/3) by 100% and 150%, respectively. It was the ABC newsmagazine’s 8th week in a row as the #1 regular program in the hour with young adults. 20/20 reported on people who make money by taking it away from someone else. 20/20 shot up week to week in Total Viewers (+41%), Adults 18-49 (+20%) and Adults 25-54 (+25%), scoring its 2nd-highest ratings this season in both key Adult demos.
- Building its numbers season to date in Total Viewers (+21%) and Adults 25-54 (+5%), 20/20 is tracking for its most-watched season in 4 years – since the 2009-10 season.