'Believe Up 20% Week to Week for a Four-Week High

Categories: Network TV Press Releases

Written By

April 21st, 2014

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via press release:

Sunday Results (NBC carried NBA Playoff basketball in the Portland market):

 

  • Believe (1.2/3 in 18-49, 4.7 million viewers overall from 9-10 p.m. ET) is currently up +20% week to week (to a 1.2 rating from a 1.0) and +7% in total viewers (4.658 million vs. 4.344 million), pending updates.  “Believe” is at a four-week high in 18-49 (best since March 23, 1.2/3, “Believe’s” second week in the slot) and is matching its high since the show’s regular-slot debut on March 16 (1.5/4).  In total viewers, it’s a three-week high (best since March 30, 4.9 million).  Versus its lead-in, “Believe” is up +33% in adults 18-49 and up +22% in total viewers, in a competitive time period that includes HBO’s “Game of Thrones,” Fox’s “Cosmos,” CBS’s “The Good Wife” and ABC’s “In My Dreams.”.  L+7 Time-Shifting: The March 30 “Believegrew in L+7 by 74% or 0.83 of a rating point in 18-49 (to a 1.95 from a 1.12).

 

  • In the time slot, “Believe” is running within 0.2 of a point of #1 among the Big 4 in adults 18-49 (with a 1.2 rating vs. a 1.4 for CBS and Fox), pending updates.

 

  • Crisis” averaged a 0.9/3 in 18-49 and 3.8 million viewers overall from 10-11 p.m. ET.  Among women 18-34, “Crisis” (0.9/3 at 10) is currently tied for #1 in the time period among ABC, CBS and NBC (with a 0.7 rating).  L+7 Time-Shifting: The March 30 “Crisisgrew in L+7 by 60% or 0.63 of a rating point in 18-49 (to a 1.68 from a 1.05).

 

  • Dateline NBC" (0.9/3 in 18-49, 3.8 million viewers overall from 8-9 p.m. ET) grew from half-hour to half-hour by +13% in adults 18-49 (to a 0.9 rating from a 0.8), +9% in adults 25-54 (1.2 vs. 1.1) and +17% in women 25-54 (1.4 vs. 1.2).  “Dateline” built on its lead-in by +50% in adults 18-49 and 52% or 1.3 million persons in total viewers, to generate NBC’s top 18-49 rating in the hour since March 23 and biggest overall audience since March 16.

 

  • American Dream Builders” (0.6/2 in 18-49, 2.5 million viewers overall from 7-8 p.m. ET) is running within a tenth of a point of last week’s 0.7 in adults 18-49, despite moving from the 8 p.m. time slot last week to 7 p.m. this week.  “American Dream Builders” grew or held steady from half-hour to half-hour in all key measures.
 
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