‘Dancing With the Stars’ Continues to Close Gap with the Voice in Adults 18-49

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via press release:

ABC Monday Prime (8-11pm – 12.2 million and 2.0/6 in AD18-49):  For the 2nd week in a row, ABC was Monday’s most-watched TV network, beating runner-up NBC by 10% (12.2 million vs. 11.1 million).  The Net once again earned 2nd place on the night in Adults 18-49 (2.0/6), outdelivering CBS by 25% (1.6/5) and Fox’s all-original drama lineup by 43% (1.4/4).  DWTS was the night’s most-watched TV program overall.


Dancing with the Stars (8-10pm – 13.5 million and 2.1/6 in AD18-49):  From 8-10pm, ABC’s Dancing with the Stars finished as Monday’s most-watched TV series for the 6th week running, outdrawing NBC’s The Voice in head-to-head competition by 2.5 million viewers (13.5 million vs. 11.0 million).  Continuing to close ground with young adults, Dancing delivered its most competitive Adult 18-49 finish this season with The Voice, pulling within 8-tenths of a rating point (vs. a 1.1 rating point difference the prior week).  In fact, Dancing took 2nd in its 2-hour time slot over CBS and Fox across all key Adults (AD18-34/AD18-49/AD25-54) and Teens 12-17, while tying The Voice in Kids 2-11.


·         ABC’s Dancing held steady with its year-ago telecast in Adults 18-49 (2.1/6 on 4/22/13), while NBC’s The Voice was down by 2 whole rating points, or -41% (2.9/9 vs. 4.9/14 on 4/22/13).


Castle (10-11pm – 9.6 million and 1.8/5 in AD18-49):  During the 10 o’clock hour, ABC’s Castle held steady with its last original (on 3/24/14) in Adults 18-49, equaling its best number in almost 3 months – since 2/3/14.

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