ABC’s ‘Marvel’s Agents of S.H.I.E.L.D.’ is Up from its Last Original 8pm Telecast in Viewers
via press release:
Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 5.7 million and 1.8/6 in AD18-49):
During the 8 o’clock hour, ABC’s Marvel’s Agents of S.H.I.E.L.D. took 2nd place in Adults 18-49 and was up 1-tenth from its last original telecast in the hour two weeks ago in the Fast Affiliate ratings (+6% – 1.8/6 vs. 1.7/6 Fast Affiliate on 4/8/14, which rose 2-tenths in the Nationals). Please Note: S.H.I.E.L.D. regularly increases from the preliminary Fast Affiliate numbers to the L+SD National ratings, rising between 1-2-tenths in Adults 18-49. So far this season, originals have gone up 15 times from the morning numbers to the afternoon numbers. In addition, the ABC drama was up 16% in Total Viewers over its last original in the hour (5.7 million vs. 4.9 million Fast Affiliate on 4/8/14), drawing its biggest overall audience in 3 weeks – since 4/1/14.
· S.H.I.E.L.D was the #1 scripted series in its hour among Men 18-34 for its 19th-straight original telecast. S.H.I.E.L.D. is Tuesday’s #1 TV show this season with Men 18-34 and Men 18-49.
· S.H.I.E.L.D. improved its hour by 64% for ABC year to year in Adults 18-49, over the year-ago night with original programming.
The Goldbergs (9-9:30pm – 3.1 million and 0.9/3 in AD18-49):
During the 9pm half-hour, ABC’s repeat The Goldbergs beat Fox’s repeat New Girl by 1.7 million viewers (3.1 million vs. 1.4 million) and by 50% in Adults 18-49 (0.9/3 vs. 0.6/2).
Trophy Wife (9:30-10pm – 2.1 million and 0.6/2 in AD18-49):
During the 9:30pm half-hour, ABC’s repeat Trophy Wife matched Fox’s original The Mindy Project in Total Viewers (2.1 million).
Celebrity Wife Swap (10-11pm – 3.0 million and 0.9/3 in AD18-49):
Despite having a lower lead-in this week at 10pm (last week aired out of an original S.H.I.E.L.D.), Celebrity Wife Swap paced within 1-tenth of its week-ago premiere in the hour in Adults 18-49 (0.9/3 vs. 1.0/3). The ABC unscripted series held 100% of its premiere delivery in Adults 18-34.