ABC’s ‘Marvel’s Agents of S.H.I.E.L.D.’ is Up from its Last Original 8pm Telecast in Viewers

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.


via press release:

Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 5.7 million and 1.8/6 in AD18-49):

During the 8 o’clock hour, ABC’s Marvel’s Agents of S.H.I.E.L.D. took 2nd place in Adults 18-49 and was up 1-tenth from its last original telecast in the hour two weeks ago in the Fast Affiliate ratings (+6% – 1.8/6 vs. 1.7/6 Fast Affiliate on 4/8/14, which rose 2-tenths in the Nationals).  Please Note: S.H.I.E.L.D. regularly increases from the preliminary Fast Affiliate numbers to the L+SD National ratings, rising between 1-2-tenths in Adults 18-49.  So far this season, originals have gone up 15 times from the morning numbers to the afternoon numbers. In addition, the ABC drama was up 16% in Total Viewers over its last original in the hour (5.7 million vs. 4.9 million Fast Affiliate on 4/8/14), drawing its biggest overall audience in 3 weeks – since 4/1/14.  


·         S.H.I.E.L.D was the #1 scripted series in its hour among Men 18-34 for its 19th-straight original telecast.   S.H.I.E.L.D. is Tuesday’s #1 TV show this season with Men 18-34 and Men 18-49.


·         S.H.I.E.L.D. improved its hour by 64% for ABC year to year in Adults 18-49, over the year-ago night with original programming.


The Goldbergs (9-9:30pm – 3.1 million and 0.9/3 in AD18-49):

During the 9pm half-hour, ABC’s repeat The Goldbergs beat Fox’s repeat New Girl by 1.7 million viewers (3.1 million vs. 1.4 million) and by 50% in Adults 18-49 (0.9/3 vs. 0.6/2).


Trophy Wife (9:30-10pm – 2.1 million and 0.6/2 in AD18-49):

During the 9:30pm half-hour, ABC’s repeat Trophy Wife matched Fox’s original The Mindy Project in Total Viewers (2.1 million).


Celebrity Wife Swap (10-11pm – 3.0 million and 0.9/3 in AD18-49):

Despite having a lower lead-in this week at 10pm (last week aired out of an original S.H.I.E.L.D.), Celebrity Wife Swap paced within 1-tenth of its week-ago premiere in the hour in Adults 18-49 (0.9/3 vs. 1.0/3).  The ABC unscripted series held 100% of its premiere delivery in Adults 18-34.

blog comments powered by Disqus