‘Mad Men’ Sees 110% Lift With Adults 18-49 In Live + 3 Viewing

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The second episode of the seventh season of Mad Men saw significant viewer gains in Live + 3, including a 110% lift among adults 18-49. See below for more.

Total viewers, 3.3 million (74 percent lift over live/same day)

Adults 25-54, 1.8 million (99 percent lift over live/same day)

Adults 18-49, 1.6 million (110 percent lift over live/same day)

 

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