‘Dancing With the Stars’ Hits Best Since Premiere Results; ‘Castle’ Marks 5-Month High in Viewers

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Dancing With the Stars April 28 2014

via press note:

ABC Monday Prime (8-11pm – 13.4 million and 2.2/6 in AD18-49):  ABC was the most-watched TV network on the first Monday of the May Sweep for the 8th straight year, leading the night for the 3rd consecutive week and outdrawing runner-up NBC by 20% (13.4 million vs. 11.2 million).  The Net finished a strong 2nd on the night in Adults 18-49 (2.2/6), outdelivering CBS by 38% (1.6/5) and Fox’s drama finales by 83% (1.2/3).  Dancing was the night’s most-watched TV program overall.

 

  • In viewers and young adults, the Network posted its top Monday in 6 weeks – since 3/17/14.

 

  • ABC was the only net up over the same Monday last May Sweep in Adults 18-49 (4/29/13), gaining 7% in viewers and 5% in young adults.

 

Dancing with the Stars (8-10pm – 15.1 million and 2.4/7 in AD18-49):  From 8-10pm, ABC’s DWTS finished as the night’s most-watched TV series for the 7th week running, outdrawing NBC’s The Voice head-to-head by a best-of-season 3.7 million viewers (15.1 million vs. 11.4 million).  And continuing to close the gap with young adults, Dancing marked its most competitive Adult 18-49 finish this season with The Voice, coming within 6-tenths of a rating point (vs. 8-tenths difference last week and a 1.1 rating point difference two weeks ago).

 

  • Dancing was up week to week in viewers (+7%) and young adults (+9%), delivering best-since premiere numbers – since 3/17/14. In addition, DWTS was up over the same night last year (13.5 million and 2.1/6 on 4/29/13) by double digits in Total Viewers (+12%) and Adults 18-49 (+14%), tallying its 5th consecutive week of year-over-year gains on both measures.

 

Castle (10-11pm – 10.1 million and 1.9/5 in AD18-49):  During the 10 o’clock hour, ABC’s Castle was up week to week in Total Viewers (+3%) and Adults 18-49 (+6%), drawing its biggest audience in 5 months and hitting a nearly 3-month high with young adults – since 11/25/13 and 2/3/14, respectively.

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