Disney Channel Is TV’s Number 1 Total Day Network for the 36th-Consecutive Month in Kids 6-11

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April 29th, 2014

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via press release:

Disney Channel Is TV’s #1 Total Day Network for the 36th-Consecutive Month in Kids 6-11 and 48th-Straight Month in Tweens 9-14; “Disney Channel Presents the Radio Disney Music Awards” Is the Month’s #1 TV Telecast in Target Youth Demos

 

24-Hour Disney Junior channel is TV’s #1 Preschool-Dedicated Network for the

13th-Straight Month in Total Viewers and Kids 2-5; “Mickey Mouse Clubhouse,” “Sheriff Callie’s Wild West” and “Sofia the First” Are TV’s Top 3 Stripped Series Across Preschooler Networks in Kids 2-5 for the 4th–Straight Month

 

Disney Channel

 

During April 2014, Disney Channel, the 24-hour kid-driven, family-inclusive television network, ranked as TV’s #1 network for the 36th-consecutive month in Kids 6-11 (447,000/1.9 rating) and for the 48th-straight month in Tweens 9-14 (389,000/1.6 rating), driven by the “2014 Radio Disney Music Awards” and popular original series, including “Jessie,” “Dog With A Blog,” “Liv and Maddie” and “I Didn’t Do It.”

 

Competitively, Disney Channel exceeded Nickelodeon by solid double digits for the 34th-consecutive month in Tweens 9-14 (+52% – 389,000 vs. 256,000) and for the 33rd time in the previous 34 months in Kids 6-11 (+15% – 447,000 vs. 389,000).

 

In Prime, Disney Channel extended its streak as TV’s #1 network to 110-consecutive months in Kids 6-11 (746,000/3.1 rating) and to 106-straight months in Tweens 9-14 (649,000/2.7 rating).

 

  • In its first-ever televised event, “Disney Channel Presents the Radio Disney Music Awards” (RDMAs) stood as the month’s #1 TV telecast among Kids 6-11 (1.4 million/6.0 rating) and Tweens 9-14 (1.4 million/5.6 rating) and was the #1 live-action telecast in Kids 2-11 (1.7 million/4.3 rating), – based on Live + Same Day ratings.

 

24-Hour Disney Junior channel

 

24-hour Disney Junior channel ranked as the TV’s #1 Total Day preschool-dedicated network for the 13th-straight month in Total Viewers (381,000), Kids 2-5 (187,000/1.2 rating) and Boys 2-5 (98,000/1.2 rating) – every month since reporting public ratings on April 1, 2013 – for the 10th-consecutive month in Girls 2-5 (89,000/1.2 rating) and for the 11th month in a row in Women 18-49 (70,000).

 

  • For the 4th-consecutive month, “Mickey Mouse Clubhouse,” “Sheriff Callie’s Wild West” and “Sofia the First” were the Top 3 stripped series among midsize cable TV networks in Kids 2-5:

 

 

 

  • Disney Junior channel surpassed Nick Jr. by double digits across all core demos: +18% in Total Viewers (381,000 vs. 322,000), +19% in Kids 2-5 (187,000 vs. 157,000), +11% in Girls 2-5 (89,000 vs. 80,000), +27% in Boys 2-5 (98,000 vs. 77,000) and +21% in Women 18-49 (70,000 vs. 58,000), despite being in 11.4 million fewer homes.

 

  • Disney Junior channel exceeded Sprout by triple digits for the 13th–straight month among Total Viewers (+176% – 381,000 vs. 138,000), Kids 2-5 (+192% – 187,000 vs. 64,000), Girls 2-5 (+178% – 89,000 vs. 32,000), Boys 2-5 (+197% – 98,000 vs. 33,000) and Women 18-49 (+180% – 70,000 vs. 25,000).

 

 

Source: NTI, U.S. ratings. April 2014: 3/31/14-4/27/14 – most current; 2014 RDMA rank based on Live + Same Day; Total Day rank streaks include ties based on rating.

 
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