NBC Wins Six of Six Half Hours With the Top Two Shows of the Night

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The Voice April 28

via press note:

NBC won the night among the Big 4 in adults 18-49, taking six of six half-hours with the #1 and #2 shows of the night on those nets, “The Voice” and “The Blacklist.”  For the night, NBC was #1 among ABC, CBS, NBC and Fox in all key demographics – adults, men and women 18-34, 18-49 and 25-54.
  • “The Voice” (3.0 rating, 8 share in adults 18-49, 11.4 million viewers overall from 8-10:01 p.m. ET) is the #1 show of the night in adults 18-49 and other key demos.  In the time period, “The Voice” is #1 among the Big 4 networks in every key demo.  “The Voice” is up +3% versus its week-ago 2.9 in these preliminary fast-national ratings and is matching last week’s 3.0 in official nationals.  In total viewers, “The Voice” is up +2% week to week (11.421 million vs. last week’s 11.188 million in official nationals).
  • In the time period, “The Voice” is #1 in the slot among the Big 4 by a 25% margin (with a 3.0 rating vs. a 2.4 for the #2 show on those nets, ABC’s “Dancing With the Stars”).
  • “The Blacklist” (2.7/8 in adults 18-49, 10.9 million viewers overall from 10:01-11 p.m. ET) won the hour among ABC, CBS and NBC in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.  “Blacklist’s” margin of victory in 18-49 is 42% among ABC, CBS and NBC (2.7 vs. a 1.9 for ABC’s second-place “Castle”).  The 2.7 keeps “The Blacklist” within a tenth of a rating point of each of its prior five original telecasts.  Versus NBC’s averages in the time period last season, “The Blacklist” is up +35% in 18-49 (2.7 vs. 2.0, L+SD, non-sports) and up +89% in total viewers (10.869 million  vs. 5.746 million).
  • L+7 Time-Shifting: The March 31 “Blacklist” grew in L+7 by 72% or 1.99 rating points in 18-49 (to a 2.77 from a 1.76) and by 5.9 million viewers overall (17.3 million vs. 11.4 million).


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