Nickelodeon Marks Fourth Straight Month at Number One With Strong April Performance
via press release:
NICKELODEON MARKS Fourth STRAIGHT Month AT NUMBER ONE WITH STRONG APRIL PERFORMANCE
Network Claims Four of the Top Five Preschool Series, led by PAW Patrol and Wallykazam!; SpongeBob SquarePants is Month’s Top Animated Series with Kids
Nick at Nite Wins Month; Nicktoons and TeenNick Score Their Best Ever April Performances
NEW YORK – April 29, 2014 – Nickelodeon closed April as the top basic cable net in total day with Kids 2-11 (2.7/872K, up +4% versus a year ago) and total viewers (1.6M), securing its fourth straight monthly win driven by its hit animation and preschool roster.
Nickelodeon’s portfolio of hit preschool series landed four of the top five spots with Kids 2-5 this month: PAW Patrol was number-one with a 6.4/787K (+36%) with preschoolers; Wallykazam! followed with a 6.1/750K (+30%); Bubble Guppies averaged a 5.9/732K (+16%); and Team Umizoomi earned a 5.9/728K (+20%).
SpongeBob SquarePants ranked as the number-one animated series for the month with Kids 2-11 (4.5/1.4M, up +2% over last year) and total viewers (2.8M).
Nick at Nite was first with Women 18-49 among all basic cable nets in total day, averaging a 0.6/302K. Additionally, Nickelodeon’s niche nets – Nicktoons and TeenNick – scored their best ever April performances with their core demos and posted double and triple-digit year over year gains for the month: Nicktoons averaged 193K total viewers (+36%) and posted a 0.5/71K with Kids 6-11 (+73%); TeenNick averaged a 0.5/72K with Teens 12-17 (+114%) and scored 225K total viewers (+94%).
For its final week in April (4/21/14-4/27/14), Nick’s Sam & Cat was the number-one live-action series with Kids 2-11 (4.2/1.3M, up +20%), Kids 6-11 (5.4/1.1M, up +35%) and total viewers (2.5M). In preschool, Wallykazam! was the top series with Kids 2-5, averaging a 7.4/911K (+51%). It was followed by PAW Patrol, which averaged a 7.1/873K (+69%) with the demo.
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).