Slam Dunk: TBS & TNT Win April Ratings with Number 1 Rankings in Key Demographics
via press release:
Slam Dunk: TBS & TNT Win April Ratings with #1 Rankings
TBS Tops Primetime with Key Adult Demos, Continuing Ratings Streak
TNT Wins Primetime among Total Viewers, Plus Total Day among Adults 25-54
TBS and TNT scored major victories in the ratings race for April 2014. TBS ranked as basic cable’s #1 network in primetime delivery of all key adult demos, while TNT topping the charts as basic cable’s #1 network in primetime among total viewers. TNT also won the race in total day delivery of adults 25-54 and came in second to TBS among adults 18-49 and adults 25-54 in primetime.
TBS’s demo win in April continues the network’s ratings streak. After ranking as basic cable’s #1 network with adults 18-34 and adults 18-49 for all of 2013, TBS kept its winning ways going with additional demo victories for Q1 2014.
Both TBS and TNT grew their primetime audiences in April, with TBS rising by +9% and TNT increasing by +3%. The networks’ nearest competitors, meanwhile, dropped by double-digit percentages. In addition to its primetime growth, TNT increased its total day audience by +2%.
TBS and TNT’s success in April was driven in large part by the networks’ championship sports coverage. Turner Sports and CBS Sports‘ exclusive presentation of the 2014 NCAA Division I Men’s Basketball National Semifinals across TBS, TNT and truTV – with the traditional game telecast airing on TBS and team-specific coverage available via TNT and truTV for each game – averaged 14 million total viewers. The semifinals also delivered the two most-watched college basketball telecasts in cable television history: Kentucky vs. Wisconsin, which also ranked as basic cable’s #1 program of the month, and Connecticut vs. Florida. Including the Regional Finals, held Saturday, March 29, TBS televised the top four most-viewed NCAA games of all time during this year’s tournament.
TNT’s coverage of the NBA Playoffs are showing double-digit growth compared to 2013. This year’s coverage is averaging 3.8 million viewers (+19% vs. 2013 playoffs-to-date) and a 2.4 U.S. HH rating (+14%) through 15 live game telecasts. TNT’s NBA Playoff telecasts have also won the night six times among men 18-34 and men 18-49, and TNT has delivered nine of the top 10 NBA Playoff telecasts on cable over the opening week of the playoffs.
In addition to the month’s sports coverage, TBS drew strength from its ratings juggernaut The Big Bang Theory, which continued in April to rank as basic cable’s #1 off-net sitcom on basic cable among viewers and adults 18-49. TNT’s Dallas marked ratings success, as well, ranking as one of basic cable’s 10 most-watched original dramas in April.
TBS is basic cable’s reigning champion among young adults in primetime. Available in 101 million households, TBS features original scripted comedies like Cougar Town, Ground Floor, Sullivan & Son and Men at Work, as well as American Dad!, which will become a TBS original series in late 2014. TBS also features original unscripted series like King of the Nerds and Deal With It, as well as the upcoming CeeLo Green’s The Good Life, Funniest Wins and Bam’s Badass Game Show. In late night TBS, is home to the Emmy®-winning series CONAN, starring Conan O’Brien, and The Pete Holmes Show. The TBS lineup also includes popular contemporary comedies, such as The Big Bang Theory and Family Guy, along with blockbuster movies and championship sports.
TBS is part of Turner Broadcasting System, Inc., a Time Warner company. Turner Broadcasting creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.