ABC’s ‘The Goldbergs’ Builds to a Six Week High
via press note:
Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 5.5 million and 1.9/6 in AD18-49):
During the 8 o’clock hour, ABC’s Marvel’s Agents of S.H.I.E.L.D. gained 1-tenth week to week in Fast Affiliate Adult 18-49 ratings (+6% – 1.9/6 vs. 1.8/6 Fast Affiliate on 4/22/14, which rose 1-tenths in the Nationals). Please Note: S.H.I.E.L.D. regularly increases from the preliminary Fast Affiliate numbers to the L+SD National ratings, rising between 1-2-tenths in Adults 18-49. In addition, the ABC freshman drama grew 15% in Adults 18-34 to earn a 7-week high – since 3/11/14.
- The ABC freshman drama continues to see big gains via TV playback. In the most-recent weekly Live + 7 Day ratings (w/o 4/7/14), S.H.I.E.L.D. posted the series’ biggest-ever jump, spiking 79% over its L+SD Adult 18-49 number (going from a 1.9 rating to a 3.4 rating).
- S.H.I.E.L.D. won its hour over NCIS (+15%) and The Voice (+36%) and in Men 18-34, ranking as the #1 scripted series in its slot for its 20th-consecutive first-run telecast. S.H.I.E.L.D. is Tuesday’s #1 TV show this season with Men 18-34 and Men 18-49.
- S.H.I.E.L.D. more than doubled its time period year to year for ABC in Adults 18-49, spiking 111% over the year-ago night with original programming.
The Goldbergs (9-9:30pm – 4.6 million and 1.6/5 in AD18-49):
During the 9pm half-hour, returning to original for the first time in 3 weeks, ABC’s The Goldbergs was up 14% in Adults 18-49 to its best number in 6 weeks – since 3/18/14. In its time period, The Goldbergs (1.6/5) beat Fox’s New Girl (1.0/3) by a best-ever 60% in Adults 18-49 and marked its closest finish yet with NBC’s The Voice-led About a Boy (1.7/5 – pacing within 1-tenth and tied in share) The new ABC comedy improved its half-hour from the year-ago night with DWTS: The Results by 7% in Adults 18-49 (1.6/5 vs. 1.5/4).
Trophy Wife (9:30-10pm – 2.9 million and 0.9/3 in AD18-49):
During the 9:30pm half-hour, ABC’s Trophy Wife was up over its last original 3 weeks ago by 4% in Total Viewers, by 13% in Adults 18-49 and by 40% in Adults 18-34. The ABC freshman comedy outdrew Fox’s The Mindy Project in the half-hour by 32% in Total Viewers (2.9 million vs. 2.2 million).
Celebrity Wife Swap (10-11pm – 2.7 million and 0.8/2 in AD18-49):
At 10pm, Celebrity Wife Swap paced within 1-tenth of its week-ago Adult 18-49 rating.