via press note:
ABC Thursday Prime (8-11pm – 6.6 million and 1.5/4 in AD18-49): With a repeat ’s at 8pm, and original ’s at 9pm and Black Box at 10pm, ABC finished #2 on Thursday in Total Viewers and won the night in Adults 18-34 and Women 18-34 (10th straight week).
’s (9-10pm – 8.7 million and 2.6/8 in AD18-49): Nearly tripling its Adult 18-49 lead-in at 9pm (+189%), ABC’s ’s shot up to dominate its hour, beating CBS’ comedies by 44% ( /Bad Teacher = 1.8/5), NBC’s I Heart Radio Music Awards by 53% (1.7/5) and Fox with and by 117% (1.2/4). In fact against Grey’s, Idol fell to a new all-time low for any telecast in AD18-49 (1.5/5).
- Growing week to week in Total Viewers (+9%) and Adults 18-49 (+13%), Grey’s drew its biggest audience since its mid-season return 9 weeks ago – since 2/27/14. The ABC drama was Thursday’s #1 most social broadcast series with 103,992 tweets, spiking 121% week to week.
- In its 10th season, Grey’s best numbers in 4 and 3 years, respectively – since the 2009-10 and 2010-11 seasons. is up over the same point last year in both Total Viewers (+9%) and Adults 18-49 (+7%), delivering its
Black Box (10-11pm – 5.4 million and 1.3/4 in AD18-49): In the 10pm hour, ABC’s Black Box retained a solid 87% of its week-earlier debut in Adults 18-49, considerably stronger than the week to week retention for CBS’ Bad Teacher debut (71%). In fact, it was ABC’s strongest retention for a drama debut this season.