‘iHeart Radio Music Awards’ Match NBC’s Best Non-Olympic, Non ‘Sound of Music Live!’ Thursday Ratings This Season

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

iHeartMusic Awards

via press note:

  • The “iHeart Radio Music Awards”  (1.7/5 in 18-49, 5.4 million viewers overall from 8-11 p.m. ET) finished #2 for the night among the Big 4 nets in adults 18-49 versus sweep-month competition on the other networks.


  • The awards show matched NBC’s top Thursday average of the season excluding Olympics and “The Sound of Music Live!” (the 1.7 was previously achieved on Nov. 7, the night of a special Thursday “Voice”).  In total viewers, it’s NBC’s top Thursday, excluding Olympics and “The Sound of Music Live!,” since Nov. 7.  The “iHeart Radio Music Awards” are up +31% versus NBC non-sports season average for Thursday night in adults 18-49 (1.7 vs. 1.3) and up +29% in total viewers (5.449 million vs. 4.209 million).


  • For its sixth half-hour from 10:30-11 p.m., the “iHeart Radio Music Awards” ranked #1 among ABC, CBS and NBC in  adults 18-49 and other key demos.  And for its third hour from 10-11 p.m., the “iHeart Radio Music Awards” tied for #1 among ABC, CBS and NBC in  adults 18-49 and was #1 outright among those nets in adults 18-34, women 18-34 and women 18-49.


  • The “iHeart Radio Music Awards”  topped “American Idol” head to head in the 9-9:30 half-hour in adults 18-49 (with a 1.7 rating vs. a 1.5), as well as men and women 18-49 and adults, men and women 18-34.
blog comments powered by Disqus