‘iHeart Radio Music Awards’ Match NBC’s Best Non-Olympic, Non ‘Sound of Music Live!’ Thursday Ratings This Season

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iHeartMusic Awards

via press note:

  • The “iHeart Radio Music Awards”  (1.7/5 in 18-49, 5.4 million viewers overall from 8-11 p.m. ET) finished #2 for the night among the Big 4 nets in adults 18-49 versus sweep-month competition on the other networks.

 

  • The awards show matched NBC’s top Thursday average of the season excluding Olympics and “The Sound of Music Live!” (the 1.7 was previously achieved on Nov. 7, the night of a special Thursday “Voice”).  In total viewers, it’s NBC’s top Thursday, excluding Olympics and “The Sound of Music Live!,” since Nov. 7.  The “iHeart Radio Music Awards” are up +31% versus NBC non-sports season average for Thursday night in adults 18-49 (1.7 vs. 1.3) and up +29% in total viewers (5.449 million vs. 4.209 million).

 

  • For its sixth half-hour from 10:30-11 p.m., the “iHeart Radio Music Awards” ranked #1 among ABC, CBS and NBC in  adults 18-49 and other key demos.  And for its third hour from 10-11 p.m., the “iHeart Radio Music Awards” tied for #1 among ABC, CBS and NBC in  adults 18-49 and was #1 outright among those nets in adults 18-34, women 18-34 and women 18-49.

 

  • The “iHeart Radio Music Awards”  topped “American Idol” head to head in the 9-9:30 half-hour in adults 18-49 (with a 1.7 rating vs. a 1.5), as well as men and women 18-49 and adults, men and women 18-34.
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