NBC's 'Grimm' Up 17 Percent in Adults 18-49, 'Hannibal' Up 22 Percent, Pending Updates

Categories: Network TV Press Releases

Written By

May 3rd, 2014

Grimm May 2

via press note:

  • Grimm (1.4/5 in 18-49, 5.2 million viewers overall from 9-10:01 p.m. ET) is currently up +17% versus last week in adults 18-49 (with a 1,4 rating vs. a 1.2) and up +5% in total viewers (5.198 million vs. 4.929 million), pending updates.   “Grimm” is currently delivering its highest 18-49 rating since April 4 and its biggest overall audience since March 21.  Pending updates, “Grimm” is the #1 scripted program in the hour on CBS, NBC or Fox in adults, men and women 18-34 and adults, men and women 18-49.  L+7 Time-Shifting: “Grimm” originals are growing this season by +82% in 18-49 rating when going from the show’s L+SD results to L+7 (to a 2.60 from a 1.43) and increasing by 2.9 million persons in total viewers (8.3 million vs. 5.4 million).
  • Hannibal (1.1/4 in 18-49, 2.8 million viewers overall from 10:01-11 p.m. ET) is currently delivering its highest 18-49 rating since its season premiere on Feb. 28, which also earned a 1.1, and is currently up +22% week to week (with a 1.1 rating vs. a 0.9), pending updates.  In adults 25-54, it’s the top “Hannibal” (1.2 rating) since March 28.  In the time period, “Hannibal” is currently #1 among ABC, CBS and NBC in men 18-34 (with a 0.7 rating), pending updates.  L+7 Time-Shifting: “Hannibal” originals are growing this season by +71% in adults 18-49 when going from the show’s L+SD results to L+7 (to a 1.49 from a 0.87) and increasing by 1.3 million persons in total viewers (3.9 million vs. 2.6 million).
  • Dateline NBC” (1.2/5 in 18-49, 6.4 million viewers overall from 8-9 p.m. ET) is currently matching the show’s highest results in adults 18-49 and adults 25-54 (1.7 rating) since March 28 (1.5 in 18-49, 2.0 in 25-54 for an 8-10:01 telecast), pending updates.  “Dateline” is currently +up 9% in adults 18-49 versus last week’s 1.1 in 18-49, up +6% in adults 25-54 (1.7 vs. 1.6) and up +12% in total viewers (6.418 million vs. 5.714 million).
 
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