'Dateline Saturday Night Mystery' Garners NBC's Top Saturday 8-10 Non-Sports Audience in Three Years

Categories: Network TV Press Releases

Written By

May 4th, 2014

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via press note:

NBC finished #1 Saturday night among the Big 4 networks in adults 18-49 and total viewers, as "Dateline Saturday Night Mystery” and the 10 p.m. encore of “Saturday Night Live” tied for the night’s #1 primetime rating on those networks in 18-49 (with CBS’s “48 Hours”) and "Dateline Saturday Night Mystery” ranked #1 in primetime in total viewers.
  • "Dateline Saturday Night Mystery” (0.8/3 in 18-49, 5.4 million viewers overall) won the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54 and total viewers.  In total viewers, "Dateline Saturday Night Mystery” grew +3% week to week (to 5.408 million from 5.237 million) and has now increased week to week in total viewers the last three weeks in a row.  "Dateline Saturday Night Mystery” tied for the #1 primetime program on the Big 4 Saturday night in 18-49 and was primetime’s #1 show outright in total viewers.
  • "Dateline Saturday Night Mystery” delivered NBC’s biggest overall audience in the time period, excluding sports, in more than three years (since March 5, 2011).  In its nine weeks on the schedule, "Dateline Saturday Night Mystery” has generated NBC’s nine top total-viewer results in the time period, excluding sports, in 26 months (since Jan. 21, 2012).
  • From its first half-hour to its fourth, “Dateline Saturday Night Mystery” grew by +67% in 18-49 rating (to a 1.0 rating from a 0.6), +56% in adults 25-54 (1.4 vs. 0.9) and +44% or 1.9 million persons in total viewers (6.3  million vs. 4.4 million).
  • A rebroadcast of “Saturday Night Live (0.8/3 in 18-49, 2.7 million viewers overall from 10-11 p.m. ET), with host Jonah Hill and musical guest Bastille, tied for #1 in the time period among ABC, CBS and NBC in adults 18-49 and adults 25-54.  The 10 p.m. “SNL” encore tied for the #1 rating of the night on the Big 4 in 18-49.
 
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