Nickelodeon Wins 17th Consecutive Week With Kids and Total Viewers
via press release:
NICKELODEON WINS 17th CONSECUTIVE WEEK WITH KIDS AND TOTAL VIEWERS
SpongeBob SquarePants is Top Overall Series with Kids; Sam & Cat Leads Live- Action with Kids 2-11; Net Sweeps with Preschoolers, Nabs Top Five Spots, Led by Team Umizoomi and PAW Patrol
Nick at Nite Wins with Women 18-49 on Basic Cable; Nicktoons and TeenNick Post Gains
with Core Demos
NEW YORK – May 6, 2014 – Nickelodeon closed the first week of May (4/28/14-5/4/14) as the number-one basic cable network in total day with Kids 2-11 (2.5/805K) and total viewers (1.5M), extending its weekly win streak to 17.
The net’s weekly ratings win was propelled by SpongeBob SquarePants, which was the top animated series, across all of TV, with Kids 2-11 (4.9/1.5M, +9%) and Kids 6-11 (4.3/844K). SpongeBob SquarePants was also the number-one kids’ show on basic cable with total viewers (2.9M), followed by Teenage Mutant Ninja Turtles, which averaged 2.3M (P2+).
Sam & Cat was the top live-action series with Kids 2-11 (3.8/1.2M, +27%) and the number-one live-action kids’ program with total viewers (2.2M) for the second straight week.
Nickelodeon also won with Kids 2-5, sweeping the top five programming spots among preschoolers. Team Umizoomi led the net’s hit slate, averaging a 7.1/882K (+45%); PAW Patrol ranked second, scoring a 6.5/800K (+41%); Bubble Guppies placed third with a 6.2/772K (+15%) rating; Wallykazam! was fourth with a 5.6/690K (+22%) average; and Dora the Explorer rounded out the group in the fifth spot, averaging a 5.5/682K (+8%).
Nick at Nite closed the week as the number-one basic cable net in total day with Women 18-49 (0.5/285K). It also scored gains with Adults 18-49 for the week, averaging a 0.4/381K (+25%) and drawing 1.3M total viewers.
Additionally, Nickelodeon’s niche nets continue to post strong performances with their core demos. TeenNick posted double and triple-digit gains, pulling 240K total viewers (up +90%, versus a year ago) while also scoring a 0.5/84K (+150%) with Teens 12-17. Nicktoons averaged a 0.7/48K with Boys 6-11 (+17%).