‘The Voice’ and ‘The Blacklist’ are the Night’s #1 and #2 Shows Among Adults 18-49

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via press release:

NBC won the night among the Big 4 in adults 18-49, taking six of six half-hours with the #1 and #2 shows of the night on those nets, “The Voice” and “The Blacklist.”

 

  • “The Voice” (3.0 rating, 9 share in adults 18-49, 10.8 million viewers overall from 8-10:01 p.m. ET) retained 100% of its rating for each of the prior two Mondays in adults 18-49 to remain the #1 show of the night in 18-49 and other key demos.  In the time period, “The Voice” is #1 or tied for #1 among the Big 4 networks in adults 18-49, adults 18-34, adults 25-54 and all key adult-female demos.  “The Voice” grew steadily throughout its time period in 18-49, with this half-hour track: 2.7, 2.9, 3.0, 3.2.  From its first half-hour to its fourth, “The Voice” grew by +19% or 0.5 of a rating point in adults 18-49.

 

  • “The Blacklist” (2.7/8 in adults 18-49, 10.6 million viewers overall from 10:01-11 p.m. ET) retained 100% of the prior week’s 18-49 rating and won the hour among ABC, CBS and NBC in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.  The 2.7 keeps “The Blacklist” within a tenth of a rating point of each of its prior six original telecasts.  Versus NBC’s averages in the time period last season, “The Blacklist” is up +35% in 18-49 (2.7 vs. 2.0, L+SD, non-sports) and up +85% in total viewers (10.612 million  vs. 5.746 million).

 

  • In the time period, “Blacklist’s” margin of victory in 18-49 is 69% among ABC, CBS and NBC (2.7 vs. a 1.6 for ABC’s second-place “Castle”).

 

  • L+7 Time-Shifting: “Blacklist” originals this season are growing by +69% from their L+SD results to L+7 in 18-49 rating (to a 4.94 from a 2.93) and by more than 6.1 million persons in total viewers (16.9 million vs. 10.8 million).
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