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TV Ratings Friday: 'Shark Tank' Slips as 'Hawaii Five-0' & 'Hart of Dixie' Rise

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May 10th, 2014

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Scoreboard ABC CBS NBC CW FOX x
Adults 18-49: rating/Share 1.5/5 1.2/4 1.1/4 0.4/1 0.3/1 x
Adults 18-34: Rating/Share x x x x x x
Total Viewers (million) 5.93 9.29 4.23 1.12 1.36 x

ABC was number one in adults 18-49, while CBS was on top with total viewers.

Note: NBC was preempted in the San Francisco market for MLB baseball. More than typical adjustments are possible.  

On ABC, Just-renewed Shark Tank earned a 1.9, down four tenths from last week's season high 2.3 adults 18-49 rating. 20/20 scored a 1.5, down two tenths from last week's 1.7 adults 18-49 rating.

On CBS, Unforgettable earned a 0.8, down two tenths from last week's 1.0 adults 18-49 rating. Hawaii Five-0 notched a 1.3, up a tenth from last week's 1.2 adults 18-49 rating. Blue Bloods earned a 1.4, down a tenth from last week's 1.5 adults 18-49 rating.

On NBC, Dateline matched last week's 1.2 adults 18-49 rating. Grimm matched last week's 1.3 adults 18-49 rating. Just-renewed Hannibal garnered a 0.8, down from last week's 0.9 adults 18-49 rating.

On the CW, Whose Line Is It Anyway scored a 0.6, up two tenths from last week's 0.4 adults 18-49 rating. Recently-renewed Hart Of Dixie earned a x up from last week's series low 0.2 adults 18-49 rating.

Overnight broadcast primetime ratings for Friday, May 9, 2014 (all Live+Same Day ratings):

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM NBC Dateline 1.2 5 5.73
ABC Shark Tank -R 1.0 4 4.40
CBS Unforgettable 0.8 4 7.29
CW Whose Line is it Anyway 0.6 2 1.52
FOX 24:Live Another Day (8-10PM) -R 0.3 1 1.36
8:30 PM CW Whose Line Is it Anyway -R 0.5 2 1.27
9:00 PM ABC Shark Tank 1.9 6 7.20
NBC Grimm 1.3 4 4.83
CBS Hawaii Five-0 1.3 4 9.09
CW Hart Of Dixie 0.3 1 0.85
10:00PM ABC 20/ 20 1.5 5 6.20
CBS Blue Bloods 1.4 5 11.50
NBC Hannibal 0.8 3 2.12

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via NBC press note:

In Late-Night Metered Markets Friday night:

 

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.3/5; CBS's "Late Show with David Letterman," 2.3/6; and ABC's "Jimmy Kimmel Live," 2.0/5 with an encore.

 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show Starring Jimmy Fallon,” 0.9/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.7/3 with an encore.

 

  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.5/3 in 18-49 in the Local People Meters.

 

  • From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.1/3 in metered-market households with an encore) tied CBS's first-run "Late Late Show with Craig Ferguson" (1.1/3).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

 

  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/2 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

coming soon.
NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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