Record 45.7 Million Viewers for 2014 NFL Draft
via press release:
RECORD 45.7 MILLION VIEWERS FOR 2014 NFL DRAFT
Coverage of the 2014 NFL Draft on NFL Network, ESPN & ESPN2 reached 45.7 million people across the three days, topping the previous record set in 2010, according to The Nielsen Company. The number of viewers that watched some part of the draft over the combined three days topped the previous record of 45.4 million set in 2010.
First-round coverage of the 2014 NFL Draft on ESPN and NFL Network drew a combined total viewership of 32.0 million viewers, making it the most-viewed Round 1 ever, according to Nielsen. The 32.0 million viewers was up 28 percent over last year (25.0 million).
Viewership for the combined NFLN/ESPN/ESPN2 coverage of Rounds 2 and 3 on Friday night was up eight percent over last year. Day 3 viewership across the combined NFLN/ESPN coverage was up 17 percent.
In addition, the 2014 NFL Draft was the biggest NFL Draft ever on Twitter. In total, more than 9.6 million tweets were sent about the 2014 NFL Draft, up 211 percent from 2013. An average of 10 million people per day saw tweets about the 2014 NFL Draft over the three-day event (according to Nielsen Social Guide).