mun2 Introduces Expanded Programming Strategy at 2014-15 Network Upfront
via press release:
mun2 INTRODUCES EXPANDED PROGRAMMING STRATEGY AT 2014-2015 NETWORK UPFRONT
Reality, Sports & Scripted to Drive Network Featuring Gloria Trevi Reality Series, NASCAR, FIFA World Cup and 2016 Olympic Games Announced
NEW YORK, NY – May 13, 2014 – mun2, the Hispanic entertainment cable network, unveiled its expanded programming lineup for 2014-2015 tonight at its upfront sales presentations. Illustrating the programs aimed at capturing the Hispanic audience and the multi-platform Hispanic millennial, Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, and Rubén Mendiola, President, mun2, announced the network’s upcoming original programming grid and series in development. Coming to the network will be the Hispanic celebrity reality series featuring international Latin music superstar Gloria Trevi, as well international level sports including the NASCAR Mexico Toyota Series, FIFA World Cup and the 2016 games of the Summer XXXI Olympiad in Rio de Janeiro.
Rolled out to advertisers was a new programming strategy fueled by an adrenaline-filled and energizing mix of shows, including an original scripted series created by leading producer of Spanish language content, Hispanic celebrity reality, premium sports and blockbuster movies, all offered across multiple platforms and elevating the Hispanic audience experience.
“mun2 is transforming into a high-demand, Hispanic cable network” said Mendiola. “We know there is a void in fast-paced, high-quality programming made for the Hispanic audience, and we are creating and bringing it to them across all platforms. In addition to our new, scripted series and the soon to be talked about Hispanic celebrity reality series featuring Gloria Trevi, starting in 2015, mun2 will have some of the most-watched sporting events in the world.”
“We will continue to be the marketplace leaders and raise the bar on must-watch programming for the Hispanic audience across the board,” said Joe Bernard, Senior Vice President, Sales, mun2. “The expertise, creativity and talent that mun2, Telemundo and NBC Sports bring to the network will make it the exclusive home for the best entertainment and sports mix on cable.”
Untitled “Gloria Trevi” Reality Series:
Gloria Trevi is an international icon and music phenomenon. With a career spanning over three decades, La Trevi continues to reinvent herself both on and off the stage. Now for the first time ever, Gloria has decided to give her fans unprecedented access to her life. Dejando su pelo suelto, La Trevi will take us behind the curtains as we dive deep into her world, her family (husband and 2 young sons) and the pressure she faces in launching her highly anticipated U.S. tour. Unfiltered, unapologetic y toda La Trevi! Produced by Cinemat (“Larrymania”).
“Futbol Estelar: Barclays Premiere League”:
“The Barclays Premiere League on mun2 presented by Deportes Telemundo” continues with the August kickoff to a highly-anticipated new season with 2013/2014 Premiere League Champions Manchester City, the network will offer 100 matches including key week-day matches throughout the 2014/2015 season. The leading international soccer league brought double-digit growth to the network in 2013 and 2014 as the league expands its Hispanic fan base. Internationally acclaimed Deportes Telemundo sportscasters Andrés Cantor, Sammy Sadovnik and Manuel Sol return for the new season.
“La NASCAR en mun2”:
mun2 becomes the Spanish language home to NASCAR in February 2015 with the kick-off of the NASCAR Mexico Toyota Series. This popular NASCAR series first aired on the network live, from the Phoenix International Raceway, this past February, and featured over 25 drivers representing a dozen Mexican states vying for the series championship. The series will continue the excitement and thrills of this adrenaline-inducing sport from the U.S. and Mexico.
“FIFA World Cup 2015-2022”:
The most prestigious international soccer tournaments are coming to mun2. Featuring live coverage of exclusive matches in Spanish of the Men’s Under 20 World Cup from New Zealand, the Women’s World Cup from Canada, the Men’s Under 17 World Cup from Chile and the Beach Soccer World Cup from Portugal. Deportes Telemundo’s Emmy Award winning team will provide all of the action, led by Andres Cantor, Sammy Sadovnik, Manuel Sol and soccer legend, Carlos Hermosillo.
“The Games of the 2016 XXXI Olympiad”:
The Games of the 2016 XXXI Olympiad come to mun2 for the first time with event coverage and live games coverage through its partnership with NBC Sports and Deportes Telemundo. Continuing in its tradition of partnering with Deportes Telemundo in presenting the most engaging stories and coverage of the Olympic Games.
“Maria Entre Todos Los Muertos”– Action/Drama, scripted
“Maria Entre Todos Los Muertos” is a story of love, suspense, action and terror set in a contemporary Mexican town and region. The drama features Maria, a young woman who awakens after a disastrous wedding day to discover that a zombie plague has over taken the land, her family has gone missing and she must fight for her own survival while searching for answers. Created by Marlon Quintero for CIC Media (Consultant: “Nip Tuck Colombia,” “Gossip Girl Acapulco”).
mun2 is the Hispanic entertainment cable destination that offers electrifying programming that is a thrilling mix of must-see originals, most-watched, premium international sports and blockbuster movies. The home for vibrant content produced and presented for the fastest growing audience – Hispanic viewers –and the network reflects the diverse lifestyle and language of its audience. The network’s content can be found across multiple platforms, including its award winning mun2.tv site and mun2Now app. With offices in Los Angeles, Miami and New York, the network is part of NBCUniversal’s Hispanic Enterprises and Content.