via press release:
Nickelodeon CONTINUES RATINGS ROLL, NOTCHES 18th CONSECUTIVE WEEK AT THE TOP with Kids
and Total Viewers
SquarePants is Week’s Number-One Series with Kids; Net Sweeps Top Three Spots
with Preschoolers, Led by PAW Patrol
Nick at Nite Wins with Women 18-49 on Basic Cable; TeenNick and Nick Jr. Post Gains
NEW YORK – May 13, 2014 – Nickelodeon closed the week (5/5/14-5/11/14) as basic cable’s number-one network in total day with Kids 2-11 (2.4/757K) and total viewers (1.4M), marking the 18th consecutive weekly win for the net.
Nickelodeon’s ratings win was fueled bySquarePants, which was the week’s top series, across all TV, with Kids 2-11 (4.5/1.4M, +10%) and the top animated series with Kids 6-11 (4.1/800K).
Nickelodeon also swept with Kids 2-5, taking the top three spots for the week with this demo. PAW Patrol led the net’s hit preschool roster, averaging a 7.2/895K (+80%); Team Umizoomi ranked second, scoring a 6.1/756K (+30%); Bubble Guppies placed third with a 6.0/740K (+28%).
Nick at Nite closed the week as the number-one basic cable net in total daywith Women 18-49 (0.5/285K). In primetime the net also scored gains with Adults 18-49for the week, averaging a 0.3/335K (+8% in delivery) and drawing 1.1M (+10%) total viewers.
Nick’s niche nets also continue to post increases with their core demos. TeenNick posted double and triple-digit year over year gains, up +94% with total viewers, and up +150% with Teens 12-17 for the week. Nick Jr. posted gains with its K2-5 audience, up +10% in delivery.
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visithttp://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).