NBCUniversal Reaches Multi-Year Deal With WWE for ‘Monday Night Raw’ on USA & ‘Smackdown’ on Syfy
via press release:
NBCUNIVERSAL CABLE ENTERTAINMENT REACHES MULTI-YEAR DEAL WITH WWE® FOR MONDAY NIGHT RAW® ON USA NETWORK AND SMACKDOWN® ON SYFY
NEW YORK AND STAMFORD– May 15, 2014 – NBCUniversal Cable Entertainment and WWE (NYSE: WWE) today announced a multi-year strategic partnership for WWE’s flagship programming and ratings juggernauts MONDAY NIGHT RAW® for a three-hour block on USA Network and the top-rated FRIDAY NIGHT SMACKDOWN® on Syfy. The two programs are the longest-running weekly episodic entertainment programs on cable TV with a combined reach of 10.8M viewers each week. The announcement was made today by Paul “Triple H®” Levesque, WWE Executive Vice President Talent, Live Events & Creative, from the stage at the NBCUniversal Cable Entertainment upfront presentation at the Javitz Center in New York.
“USA Network President Chris McCumber, Syfy President Dave Howe and I are incredibly pleased to renew this strategic partnership with WWE,” said NBCUniversal Cable Chairman Bonnie Hammer. “In today’s TV landscape, live event programming is an extraordinarily valuable asset, and WWE remains the only entertainment franchise that consistently delivers this on a 52-week a year basis. We look forward to bringing WWE’s action-packed and unique brand of drama to the wide audiences across our cable networks for many years to come.”
“We are proud to continue our long-standing partnership with NBCUniversal given their premiere position in the marketplace and vast promotional platforms,” said WWE Chairman & Chief Executive Officer Vince McMahon. “We are excited about our future as we further the reach and popularity of our live, family-friendly entertainment programming 52 weeks a year.”
WWE weekly programming averages more viewers than the NBA, NASCAR, MLB, NHL and UFC. Both MONDAY NIGHT RAW and FRIDAY NIGHT SMACKDOWN feature a star-studded cast of WWE Superstars and Divas, and deliver a shot of adrenaline to viewers with over-the-top action, feats of athleticism and high octane drama.
MONDAY NIGHT RAW on USA is the most-watched, regularly scheduled, year-round program on cable, airing a live three-hour block every Monday night, 52 weeks a year. RAW has been a cable mainstay for more than 20 years and is consistently a top ten show on television. The three-hour block on USA averages 2.2M P18-49, 2.3M P25-54 and 5M total viewers P2+. The 2-hour FRIDAY NIGHT SMACKDOWN on Syfy averages 1.2M P18-49, 1.3M P25-54 and 3.2M total viewers P2+. The two programs have reached 37.5M people 2014 to-date.
In addition, E! — in partnership with WWE and Bunim-Murray Productions — will continue to broadcast the reality series TOTAL DIVAS, an unprecedented look inside the professional and personal lives of the WWE’s leading ladies.
About USA Network
The #1 network in all of basic cable for an unprecedented eight straight years, USA Network is seen in more than 102 million U.S. homes. USA offers a powerful stable of dramatic, comedic and unscripted originals. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com (http://www.Syfy.com)), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine greater.)
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mexico City, Mumbai, Shanghai, Singapore, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.