NBC's 'Hannibal' Jumps 29 Percent Week-to-Week

Categories: Network TV Press Releases

Written By

May 17th, 2014

Hannibal May 16

via press note:

  • Dateline NBC” (1.3/6 in 18-49, 6.9 million viewers overall from 8-9 p.m. ET) reported its highest results since March 28 in adults 18-49, adults 25-54 (with a 2.0 rating) and total viewers.  “Dateline” is #1 in the time period versus the Big 4 nets in total viewers and tied for #1 in adults 25-54.  From its first half-hour to its second, “Dateline” grew by +17% in 18-49 (to a 1.4 from a 1.2), +14% in 25-54 (1.6 vs. 1.4) and +12% in total viewers (7.3 million vs. 6.5 million).

 

  • Dateline” is up week to week by +8% in 18-49 (1.3 vs. 1.2), up +25% in 25-54 (2.0 vs. 1.6) and up +23% or 1.3 million persons in total viewers (6.861 million vs. 5.579 million).

 

  • Grimm (1.3/5 in 18-49, 5.4 million viewers overall from 9-10:01 p.m. ET) matched its highest rating since April 4 (1.4) and delivered its biggest overall audience since March 21 (5.711 million).  In the time period, the “Grimm” season finale ranks #1 in men 18-49 (with a  1.3 rating) and men 25-54 (1.7).

 

  • L+7 Time-Shifting: “Grimm” originals are growing this season by +82% going from their L+SD results to L+7 in 18-49 rating (to a 2.58 from a 1.42) and by 2.9 million persons in total viewers (8.3 million vs. 5.4 million).

 

  • Hannibal (0.9/3 in 18-49, 2.5 million viewers overall from 10:01-11 p.m. ET) jumped by +29% or 0.2 of a point week to week in adults 18-49 (to a 0.9 rating from a 0.7), by +38% in adults 25-54 (1.1 vs. 0.8) and by +27% in total viewers (2.475 million vs. 1.946 million), pending updates.  Hannibal” is currently equaling its highest 18-49 and 25-54 results in seven weeks (since March 28) and generating its biggest overall audience in four weeks (since April 18). 

 

  • L+7 Time –Shifting: “Hannibal” first-runs are increasing this season by +72% from its L+SD result to L+7 in 18-49 rating (to a 1.48 from a 0.86) and increasing by 1.3 million persons in total viewers (3.9 million vs. 2.6 million).

 

 

 

 
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