ABC’s ‘Dancing With the Stars’ is Up & ‘The Bachelorette’ Tops Year-Ago Premiere by 17% in Viewers
via press release:
ABC Monday Prime (8-11pm – 11.0 million and 2.2/7 in AD18-49): ABC finished as Monday’s most-watched TV network for the 6th week running, outdrawing runner-up NBC by 9% (11.0 million vs. 10.1 million). In addition, the Net ranked a strong 2nd on the night in Adults 18-49 (2.2/7), outdelivering Fox with the Bones finale and 24: Live Another Day by 38% (1.6/5) and CBS’ lineup by 47% (1.5/4).
· ABC was up from the year-ago May Sweep Monday by 5% in Adults 18-49 (+5% – 2.2/7 vs. 2.1/6 on 5/20/13).
Dancing with the Stars (8-9:30pm – 15.0 million and 2.5/8 in AD18-49): Shifting back to a shortened 90-minute format (8-9:30pm), ABC’s DWTS Finals maintained its status as night’s most-watched TV series for the 10th week in a row (on each telecast this season), topping NBC’s The Voice Monday finale (8-10pm) by 3.5 million viewers (15.0 million vs. 11.5 million). The #2 TV show of the night in Adults 18-49, Dancing’s Monday finale closed the gap year to year with The Voice’s Monday finale, shrinking the margin to 6-tenths of a rating point last night (2nd closest finish ever for any telecast) as compared to a 9-tenths difference on the year-ago night.
· Dancing was up for the 2nd straight week to week in viewers (+4%) and young adults (+9%). In addition, the show posted its strongest Monday finale in 5 seasons with Adults 18-34 and Women 18-34 – since Fall 211.
The Bachelorette (9:30-11pm – 7.0 million and 1.9/5 in AD18-49): Despite starting out against the final half-hour of NBC’s The Voice at 9:30pm, ABC’s The Bachelorette was up 17% from its year-ago premiere in Total Viewers (7.0 million vs. 6.0 million) and held even in Adults 18-49 (1.9/5). The Bachelorette won its 90-minute time period in Women 18-34 and stood as the #2 TV show of the night to The Voice in Adults 18-34 (tied w/Dancing) and Women 18-34.