Nickelodeon Scores 19th Straight Week at the Top With Kids and Total Viewers
via press release:
NICKELODEON’ SCORES 19TH STRAIGHT WEEK AT THE TOP WITH KIDS AND TOTAL VIEWERS
Sanjay and Craig, SpongeBob SquarePants and Teenage Mutant Ninja Turtles Are Week’s Top Animated Series with Kids; Net Sweeps Top Five Spots
With Preschoolers, Led by PAW Patrol
Nick at Nite Wins with Women 18-49 on Basic Cable; Nicktoons and TeenNick Post Gains with Core Demos
NEW YORK – May 20, 2014 – Nickelodeon closed the week (5/12/14-5/17/14) as basic cable’s number-one network in total day with Kids 2-11 (2.5/802K) and total viewers (1.5M), notching the 19th successive weekly win for the net.
Nickelodeon was propelled to the top spot by its roster of animated hits. Sanjay and Craig was the week’s top animated series, across all TV with Kids 2-11 (4.6/1.5M, +92%) and Kids 6-11 (4.4/850K, +91%); followed by SpongeBob SquarePants, which averaged a 4.3/1.4M with K2-11 and 4.3/845K with K6-11. Teenage Mutant Ninja Turtles rounded out the top three with both K2-11 (4.1/1.3M) and K6-11 (4.2/820K).
Nickelodeon also swept with Kids 2-5, taking the top five spots for the week with this demo. PAW Patrol led the net’s hit preschool roster, averaging a 6.7/833K (+22%); Wallykazam! ranked second, scoring a 65.6/695K; Bubble Guppies placed third with a 5.6/694K; Dora the Explorer followed with a 5.6/688K and Team Umizoomi rounded out the top five with a 5.5/674K.
For the third straight week Nick at Nite scored basic cable’s top spot in total day with Women (0.5/292K). In primetime the net also scored double-digit increases with Adults 18-49 for the week, averaging a 0.3/340K (+19% in delivery) and drawing 1.1M (+14%) total viewers.
Nick’s niche nets also continue to post increases with their core demos. Nicktoons netted double-digit gains with Kids 6-11 (+67%) and Boys 6-11 (+20%); while TeenNick secured double and triple-digit year over year gains, up +69% with total viewers, and up +100% with T12-17 for the week.
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).