Bravo Media Launches Fifth-Annual ‘Summer by Bravo’ Brand Campaign
via press release:
BRAVO MEDIA LAUNCHES FIFTH-ANNUAL “SUMMER BY BRAVO” BRAND CAMPAIGN STARRING OVER 35 BRAVOLEBRITIES, A LION, TIGER AND MONKEY
Aloe Blacc Song “Can You Do This” From “Lift Your Spirit” Album Exclusively Featured In Summer Promo
NEW YORK – May 21, 2014 – Ladies and gentlemen, boys and girls, join Bravo Media for the launch of the fifth-annual “Summer by Bravo,” a multi-platform promotional campaign celebrating the network’s upcoming original programming. This year’s innovative campaign, which premiered last night, features over 35 Bravolebrities, who are starring in a three-ring circus – Bravo style – all set to “Can You Do This,” Aloe Blacc’s song from his album “Lift Your Spirit.” There will be five additional spots that will roll out over the course of the summer. Fans can visit the Bravo Big Top at: http://www.bravotv.com/summer-by-bravo-2012/season-4/videos/welcome-to-bravo-s-big-top.
“The Summer by Bravo campaign is a unique and playful way to get our viewers excited about our content-packed summer of 130 new original hours,” said Amy Troiano, Senior Vice President, Creative and Brand Strategy, Bravo Media. “Aloe Blacc’s single is the perfect pairing as we ‘Bravo-fy’ a three-ring circus, with our Bravolebrities as the performers.”
Fans can watch Lisa Vanderpump and Giggy as a lion tamer, Curtis Stone make an impressive fruit salad in midair, Jenni Pulos and Zoila Chavez dressed up as clowns playing a joke on Jeff Lewis, and of course, James Lipton as a human cannonball, it’s sure to astonish fans of all ages. Additional talent appearances from Josh Altman, Kandi Burruss, Andy Cohen, Tom Colicchio, Karena Dawn, Heather Dubrow, Fredrik Eklund, Reza Farahan, Josh Flagg, Melissa Gorga, Kat Held, Katrina Hodgson, Mica Hughes, M.J. Javid, Tamra Judge, Padma Lakshmi, NeNe Leakes, Dina Manzo, Sonja Morgan, Kyle Richards, Ben Robinson, Stassi Schroeder, Ryan Serhant, Gail Simmons, Ramona Singer, Bevy Smith, Patti Stanger, Jax Taylor, Quad Webb-Lunceford and Simone Whitmore.
With a sizzling lineup of upcoming programming, Bravo’s new and returning summer series include: “The Real Housewives of Atlanta: Kandi’s Wedding” season one (June 1), “Ladies of London” season one (June 2), “Untying the Knot” season one (June 4), “Million Dollar Listing Miami” season one (June 25), “The Real Housewives of New Jersey” season six (July 13), “Game of Crowns” season one, “Million Dollar Listing Los Angeles season seven, “Below Deck” season two, “Top Chef Duels” season one, “Extreme Guide to Parenting” season one, “Don’t Be Tardy…” season three. Continuing throughout the summer will be new episodes of “The Real Housewives of Orange County” season nine, “Watch What Happens Live,” “The Real Housewives of New York City” season six, “Fashion Queens” season two, “Married to Medicine” season two, “Million Dollar Listing New York” season three.
Bravo fans can also watch the spot on mobile at BravoTV.com, along with exclusive behind-the-scenes photos and videos to see how our Bravolebrities adapted to Circus life at: www.bravotv.com/summer-by-bravo
Stun Creative, a Los Angeles based advertising agency and production company, produced and shot the 2014 “Summer by Bravo” promotional campaign in collaboration with the Bravo On-Air Promotion department.
Aloe Blacc released his major-label debut album Lift Your Spirit March 11th on XIX Recordings/Interscope Records where is debuted at #4 on the Billboard Top 200 chart. The set follows up Blacc’s collaboration as vocalist and co-writer on well-known DJ/producer Avicii’s track “Wake Me Up,” a song that hit the Top 5 on the Billboard Hot 100 and #1 on its Hot Dance Club Songs and Dance/Electronic Songs charts, as well as topping charts in more than 100 countries. Blacc’s single “The Man” topped the charts and with more than 2.2 million singles sold. Blacc will be touring the U.S. this summer with Bruno Mars. To learn more about Aloe Blacc, visit www.aloeblacc.com and follow him on Twitter (@aloeblacc).
Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.