Discovery Chanel’s ‘Deadliest Catch’ #1 on Cable on Tuesday Among Both Persons and Men for Five Consecutive Weeks
via press release:
DISCOVERY CHANNEL’S DEADLIEST CATCH #1 ON CABLE ON TUESDAY AMONG BOTH PERSONS AND MEN FOR FIVE CONSECUTIVE WEEKS
ALASKA BUSH PEOPLE Hits Series High
Discovery Channel Beats FOX and CBS in Both Men 18-49 and Men 25-54
(Silver Spring, MD) Tuesday’s episode of DEADLIEST CATCH was #1 cable program on Tuesday May 20 among Households, Total Viewers P2+, Persons 18+, Persons and Men 25-54 and Persons and Men 18-49*, this marks the fifth week in a row that DEADLIEST CATCH was #1 among P/M25-54. ALASKAN BUSH PEOPLE was the #2 original cable program among Men 25-54 delivery*, behind only DEADLIEST CATCH, and broke series records in key demos.
DEADLIEST CATCH at 9PM earned a 2.15 HH / 1.77 P25-54 / 2.43 M25-54 / 1.33 P18-49 / 1.78 M18-49 AA% and delivered 2.844 million total viewers P2+. Among Men 25-54, the series out-delivered NBC’s The Voice at 8pm; ABC’s Dancing with the Stars and DWS: Road to the Finals; CBS’ ACM: Salute to the Troops; FOX’s American Idol and I Wanna Marry Harry,
ALASKAN BUSH PEOPLE at 10PM earned a 1.43 HH / 1.03 P25-54 / 1.52 M25-54 / 0.78 P18-49 / 1.16 M25-54 AA% and delivered 1.827 million total viewers P2+. This marks a season high in all key demos.
Discovery Channel was the #1 cable network on Tuesday night among M25-54/M18-49 delivery (excluding sports, behind only ESPN) and beat both CBS and FOX in both demos.
All new episodes of DEADLIEST CATCH and ALASKAN BUSH PEOPLE will premiere Tuesday, May 27 beginning at 9PM.
All times ET/PT.
*excluding sports (NBA Playoffs on ESPN)
Source: Nielsen. MultiTrak. NHI Calendar. 5/20/14. Prime (8-11p). Live+SD.