ABC’s ‘Extreme Weight Loss’ Returns Up & ‘Celebrity Wife Swap’ Spikes 33 Percent in Adults 18-49
via press note:
ABC Tuesday Prime (8-11pm – 3.8 million and 1.2/4 in AD18-49): With the season premiere of Extreme Weight Loss and Celebrity Wife Swap, ABC took second place on Tuesday in Adults 18-49 to NBC with the season opener of America’s Got Talent, more than doubling Fox’s night of originals (+140% – 1.2/4 vs. 0.5/2).
Extreme Weight Loss (8-10pm – 3.9 million and 1.3/4 in AD18-49): From 8-10pm, ABC’s Extreme Weight Loss was up 8% in Adults 18-49 over its year-ago premiere in the same time period to equal its highest rating since July 2012 – since 7/15/12.
Celebrity Wife Swap (10-11pm – 3.7 million and 1.2/3 in AD18-49): During the 10pm hour, ABC’s Celebrity Wife Swap shot up over its last original two weeks ago in Total Viewers (+32%) and Adults 18-49 (+33%) to deliver new season highs on both measures. In fact, the series drew its biggest overall audience in nearly 1 year and its top Adult 18-49 number since mid-July – since 6/23/13 and 7/14/13, respectively.