via press release:
HAVE A COKE AND A 600-MILE SMILE
Saturday (5/24) night’s COCA-COLA 600, the longest NASCAR Sprint Cup race of the year at a grueling 600 miles, posted a 4.1/9 household/share and 7.0 million viewers on FOX according to national figures released by Nielsen. It was the most-watched sports telecast of the weekend, out-distancing such high-profile events as Pacers-Heat on ESPN (6.8 million) and the Indianapolis 500 on ABC (5.9 million, according to Nielsen fast nationals). The COCA-COLA 600 led FOX to be the No. 1 network in rating and audience in prime time among all broadcast and cable competition. The audience for the COCA-COLA 600 peaked at 9.3 million viewers at 10:30 PM ET.