via press release:
NICKELODEON’s MAY PERFORMANCE MARKS FIVE STRAIGHT MONTHS AT NUMBER ONE WITH KIDS, TOTAL VIEWERS
SquarePants and Teenage Mutant Ninja Turtles are TV’s Top Two Kids’ Series
for the Month; Network Sweeps Top Five Preschool Spots, led by PAW Patrol
Nick at Nite Scores Win with Women 18-49; TeenNick Posts Best Ever May Performance;
Nicktoons and Nick Jr. Post Monthly Gains
NEW YORK – May 28, 2014 – Nickelodeon closed May as the top basic cable network in total day with Kids 2-11 (2.5/795K) and total viewers (1.5M), marking the net’s fifth consecutive month at the top.
For the month, SquarePants was the number-one show across all of TV with Kids 2-11 (4.1/1.3M), closely followed by Teenage Mutant Ninja Turtles, which averaged a 3.9/1.3M (+5% versus a year ago) with the demo. SquarePants was also the top kids show on basic cable with total viewers (2.5M); Teenage Mutant Ninja Turtles was second averaging 2.5M total viewers; and Sanjay and Craig came in third with 2.1M total viewers.
Nickelodeon’s portfolio of successful preschool shows secured the top five spots with Kids 2-5 this month. PAW Patrol led the hit programming slate averaging a 5.9/727K (+26%); Team Umizoomi was second with a 5.3/657K average; Bubble Guppies came in third posting a 5.1/633K; Wallykazam! earned a 4.9/607K and Dora the Explorer landed the fifth spot averaging a 4.7/587K with preschoolers.
Nick at Nite also closed the month as basic cable’s number-one net with Women 18-49 in total day, averaging a 0.6/292K W18-49.
Additionally, Nickelodeon’s niche nets continued building momentum, with TeenNick posting its best May performance ever Teens 12-17 (0.5/79K, +117%) and total viewers (236K, +75%). Nicktoons also posted gains for the month with Kids 6-11 (0.4/60K, up +10% from last year) and Nick Jr. scored increases with its core Kid 2-5 audience (1.8/183K, +8%).
In the final week of May (5/19/14-5/25/14), Nick scored the top two series with Kids 2-11 and total viewers. SquarePants was number-one in both categories, averaging a 4.0/1.3M with Kids 2-11 and scoring 2.5M total viewers, while The Fairly OddParents was second with an 3.7/1.2M average among Kids 2-11 and 2.4M total viewers. In preschool, the network landed the top four positions with Kids 2-5 with PAW Patrol (7.0/869K, +49%) placing first among Kids 2-5. It was followed by Bubble Guppies (5.8/721K), Wallykazam! (5.1/633K) and Team Umizoomi (5.1/628K), respectively.
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).