ABC Family’s ‘Baby Daddy’ & ‘Melissa & Joey’ Soar to 13-Week Highs in Total Viewers and Multi-Week Highs in Target Demos

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TAYLOR SPREITLER, JOEY LAWRENCE, MELISSA JOAN HART, NICK ROBINSON

via press release:

“Melissa & Joey” Soars to a 13-Week High in Total Viewers, 8-Week

Highs in 18-34s and 18-49s, and 15-Week High in Females 12-34

 

“Baby Daddy” Surges to 13-Week Highs in Total Viewers and Females 12-34

and 6-Week Highs in 18-34s and Women 18-49

 

 “Melissa & Joey” (8:00-8:30 p.m.)

 

At 8 o’clock, “Melissa & Joey” surged to 8-week highs in Adults 18-34 (401,000/0.6 rating), Women 18-34 (295,000/0.9 rating), Adults 18-49 (611,000/0.5 rating), Women 18-49 (448,000/0.7 rating) and Viewers 12-34 (549,000/0.6 rating); a 13-week high in Total Viewers (1.02 million); a 15-week high in Females 12-34 (437,000/1.0 rating); and near 1-year high in Female Teens (142,000/1.2 rating) – since weeks of 3/26/14, 2/12/14, 1/29/14 and 6/19/13, respectively.

 

  • “Melissa & Joey” stood as cable TV’s #1 telecast in the time period in Women 18-34 and Females 12-34, and the #1 scripted original cable TV telecast in Adults 18-34, Adults 18-49 and Women 18-49.

 

  • Based on season-to-date Live + 3 ratings, “Melissa & Joey” builds to 1.4 million Total Viewers, 888,000 Adults 18-49 and 663,000 Viewers 12-34.

  

“Baby Daddy” (8:30-9:00 p.m.)

 

At 8:30 p.m., “Baby Daddy” generated 13-week highs in Total Viewers (926,000) and Females 12-34 (404,000/0.9 rating), 6-week highs in Adults 18-34 (348,000/0.5 rating), Women 18-34 (284,000/0.9 rating) and Women 18-49 (399,000/0.6 rating) and a 3-week high in Adults 18-49 (477,000/0.5 rating) – since 2/12/14, 4/9/14 and 4/30/14, respectively.

 

  • “Baby Daddy” ranked as cable TV’s #1 scripted original telecast in the half hour in Adults18-34, Women 18-34, Women 18-49 and Females 12-34.

 

  • Based on season to date Live + 3 ratings, “Baby Daddy” climbs to 1.3 million Total Viewers, 805,000 Adults 18-49 and 707,000 Viewers 12-34.

 

Source: NTI, U.S. ratings, 5/28/14, Live + SD. Live + 3 ratings season to date: 1/15/14-5/21/14.

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