Best Summer Comedy Premiere in Five Years for NBC's 'Undateable'

Categories: Network TV Press Releases

Written By

May 30th, 2014

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via press note:

  • The debut of “Undateable” (1.3/4 in 18-49, 3.9 million viewers overall from 9:01-9:30 p.m. ET) scored as the highest-rated summer comedy series premiere on the Big 4 networks in five years, since ABC’s “The Goode Family” on Wednesday, May 27, 2009 (1.6).  It’s also NBC’s highest-rated summer comedy series premiere since “Come To Papa” on Thursday, June 3, 2004.  In total viewers, “Undateable” 3.9 million is the biggest overall audience for a summer comedy series premiere on the Big 4 nets in seven years, since CBS’s “Creature Comforts” on Monday, June 4, 2007 (6.2 million) and best for a summer comedy series premiere on NBC since “Come To Papa.”
  • The 9 p.m. “Undateable” scored NBC’s highest rating in the half-hour with regular programming since Nov. 7.
  • “Undateable” is #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49 and most other key measures.  Versus NBC’s average in the time period last summer, “Undateable” was up +44% in 18-49 rating (with a 1.3 rating vs. a 0.9) and up +24% in total viewers (3.854 million vs. 3.101 million).
  • A second telecast of “Undateable” (1.3/4 in 18-49, 3.8 million viewers overall from 9:30-10 p.m. ET) retained 100% of the show’s premiere rating and grew by +13% in adults 18-34 (to a 0.9 from a 0.8).  The 9:30 “Undateable” ranked #1 in the time period among the Big 4 in adults 18-49, as well as adults 18-34 and all key women and tied for #1 in adults 25-54.  Versus NBC’s average in the time period last summer, the 9:30 “Undateable” was up +30% in 18-49 rating (with a 1.3 rating vs. a 1.0) and up +10% in total viewers (3.801 million vs. 3.443 million).
  • “Hollywood Game Night” (1.2/4 in 18-49, 4.3 million viewers overall from 8-9:01 p.m. ET) scored its top rating since February (1.2/3 on Feb. 27 for the show’s first Thursday telecast of the season) and matched the show’s Thursday high for the season.  In total viewers, “Hollywood Game Night” set a series record for most-watched Thursday telecast, pending updates.
  • “Last Comic Standing” (1.6/5 in 18-49, 4.6 million viewers overall from 10-11 p.m. ET) ranked #1 in the 10-11 p.m. ET slot among ABC, CBS and NBC, beating the ABC-CBS competition combined (1.6 vs. a 1.5 combined for CBS’s “Elementary” encore [0.8] and ABC’s “Black Box” original [0.7]).  “Last Comic” is currently running down just a tenth of a rating point versus last week’s season premiere in 18-49 (1.6 vs. 1.7).
  • “Last Comic” won the hour among ABC, CBS and NBC in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers.
  • NBC tied for the nightlong win among the Big 4 in adults 18-49 (1.3) and won the night outright among those nets in women 18-49 (1.6).
 
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