‘Mad Men’ Mid-Season Finale Sees Triple-Digit Time-Shifted Audience Gains

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Mad Men Season 7 Midseason Finale

via press note:

Nielsen data shows significant audience gains for the mid-season finale of Mad Men within three days of its Memorial Day Weekend live airing.
Live+3 data:
Total audience, 3.6 million viewers (up 87 percent from live/same day)
Adults 25-54, 2.04 million viewers (up 114 percent from live/same day)
Adults 18-49, 1.84 million viewers (up 116 percent from live/same day)
AMC President Charlie Collier said:

“It comes as little surprise to see the Mad Men audience, the most upscale audience on television and some of the most elusive live-television viewers anywhere, grow by triple digits in key demographics in just three days. Congratulations and thank you, as a fan, to Matthew Weiner and the entire Mad Men team for a remarkable seven episodes and a mid-season finale that is as creatively bold and emotional as a Mad Men episode can be. We’ll miss you Bert. Bravo.”

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