'Crossbones' Hits a Three-Month Timeslot High for NBC

Categories: Network TV Press Releases

Written By

May 31st, 2014

Crossbones Pilot

via press note:

NBC’s Friday featured:
  • A tie for the nightlong win in adults 18-49 among the Big 4 nets.
  • A win for the night outright among those nets in adults 25-54 and total viewers.
  • A three-month slot high from the debut of “Crossbones.”
  • A tie for a two-month high from the Friday “Dateline.”
  • Dateline NBC” (1.3/5 in 18-49, 7.1 million viewers overall from 8-9 p.m. ET) was a decisive #1 among ABC, CBS, NBC and Fox, leading four of four half-hours among those nets in adults 18-49, adults 25-54 and total viewers.  From its first half-hour to its fourth, Dateline” grew by +36% in adults 18-49 (to a 1.5 rating from a 1.1) and by +31% in adults 25-54 (2.1 vs. 1.6)
  • Datelinematched its high ratings in 18-49 and 25-54 (1.9) in two months, since March 28, and hit a total-viewer high (7.065 million) since that same date.
  • The premiere of “Crossbones (1.1/4 in 18-49, 4.9 million viewers overall from 10-11 p.m. ET) captured NBC’s highest 18-49 rating in the slot in three months (best since Feb. 28).  In adults 25-54 (1.4) and total viewers, “Crossbones” earned NBC’s top results in the hour since the last Friday of the Winter Olympics, Feb. 21.
  • Crossbonesfinished within 1 share of the time-period lead among ABC, CBS and NBC in adults 18-49 (with a 4 share vs. a 5 for ABC’s “20/20”), while tying for #1 among men 18-49 and men 18-34 and ranking #1 outright among those nets in men 25-54 (1.3 rating).
 
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