ABC’s Premiere of ‘Sing Your Face Off’ Improves Time Slot Over Last Summer’s Average
via press note:
With the second season premiere of Bet on Your Baby and the debut of Sing Your Face Off, ABC ranked as the #1 broadcaster on Saturday in Adults 18-49 (0.6/2-tied w/NBC), beating CBS by 20% (0.5/2) and Fox’s MLB coverage by 50% (0.4/2).
From 8-9pm, ABC’s season premiere of Bet on Your Baby held even with last year’s debut in Adults 18-49 (0.5/2 on 4/13/13) and was up 25% from its season finale on the same night last summer (0.4/2 on 6/1/13). The ABC unscripted series ranked #1 in the hour among Adults 18-49.
From 9-11pm, ABC’s debut of Sing Your Face Off improved its slot by 13% in Total Viewers (2.6 million vs. 2.3 million) and by 20% in Adults 18-49 (0.6/2 vs. 0.5/2), over the Net’s Summer 2013 non-sports average in the 2-hour time period. The new show built on its lead-in and gained viewers in each half-hour of its broadcast.