via press release:
Bounce TV Grows Primetime A25-54 Delivery by +74%, A18-49 +67% in May,
Only African American Network to Post YTY Growth
ATLANTA (June 2, 2014) - Bounce TV, the nation’s fast-growing and only broadcast television network for African Americans, continued to rack up massive ratings and viewership gains in all key demographics across all dayparts in the just-completed May ratings period.
· Primetime viewership increases of +67% in delivery of P18-49 and + 74% for P25-54 compared to last year.
· Bounce TV continues to surge as the clear-cut #2 most-watched African American-targeted network in television, posting gains of +65% in A.A. viewership in Total Day. Bounce TV was also the only African American-targeted network to register year-to-year growth:
· Ranked alongside all ad-supported cable networks, Bounce TV ranked 9th in the delivery of African American Adults, beating BRAVO, OWN, WE, Lifetime, TBS, Oxygen, TRU, TV One and 88 other networks.
· Bounce TV ranked 3rd in Time Spent Viewing for Total Day among all viewers 18-49 to continue to boast one of the most-engaged audiences in all of television.
Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.
Source: Nielsen L+SD May 2014. Prime (8p-11p). Time Spent Viewing 75% unification. 1-min qualifier.