Bounce TV Grows Primetime Adults 25-54 Delivery by 74%, and Adults 18-49 by 67% in May

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via press release:

Bounce TV Grows Primetime A25-54 Delivery by +74%, A18-49 +67% in May,

Only African American Network to Post YTY Growth

 

ATLANTA (June 2, 2014) – Bounce TV, the nation’s fast-growing and only broadcast television network for African Americans, continued to rack up massive ratings and viewership gains in all key demographics across all dayparts in the just-completed May ratings period.

 

Highlights include:

·        Primetime viewership increases of +67% in delivery of P18-49 and + 74% for P25-54 compared to last year.

 

·        Bounce TV continues to surge as the clear-cut #2 most-watched African American-targeted network in television, posting gains of +65% in A.A. viewership in Total Day. Bounce TV was also the only African American-targeted network to register year-to-year growth:

 

 

 

·        Ranked alongside all ad-supported cable networks, Bounce TV ranked 9th in the delivery of African American Adults, beating BRAVO, OWN, WE, Lifetime, TBS, Oxygen, TRU, TV One and 88 other networks.

 

·        Bounce TV ranked 3rd in Time Spent Viewing for Total Day among all viewers 18-49 to continue to boast one of the most-engaged audiences in all of television.

 

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike.  Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.

 

Source:  Nielsen L+SD May 2014. Prime (8p-11p). Time Spent Viewing 75% unification. 1-min qualifier.

 

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