E!'s Hit Series 'Total Divas' Powers to a Season High in Total Viewers for Finale at 9PM

Categories: Network TV Press Releases

Written By

June 2nd, 2014

Total Divas

via press release:

E!’S HIT SERIES “TOTAL DIVAS” POWERS TO A SEASON HIGH IN TOTAL VIEWERS FOR FINALE AT 9 PM 

SERIES NETS OVER 1.5 MILLION VIEWERS AS SEASON DRAWS TO A CONCLUSION

 

Los Angeles, CA, June 2, 2014 – E!’s hit series Total Divas powered to a season high with its season 2 finale episode garnering a whopping 1.55 Million Total Viewers as well as netting nearly 1 Million Adults 18-49 (961,000) and impressive numbers in Adults 18-34 (656,000), Women 18-49 (618,000) and W18-34 (412,000).

 

This marked the best telecast  of the sophomore hit since 3/30/14 in Adults 18-49 (961,000), Women 18-34 (412,000) and Households (1.19 coverage rating).  It was the second-most watched telecast in the history of the series so far among Total Viewers, since 8/11/13. Total Divas increased its year over year time period average by +4% in Total Viewers (1.55 Million), driven by growth in M18-49 (+31%), and the season 2 finale outperformed the season one finale (12/15/13) across-the-board by double-digits including Adults 18-49 (+33%), Adults 18-34 (+31%) and in Total Viewers (+19%).

 

During the sophomore run of the series, Total Divas has reached over 7.7 Million Total Viewers and 4.6 Million A18-49.  Currently, Total Divas is a Top 5 ad-supported cable program in its Sunday 9-10pm time period with Women 18-34 (#3) and Adults 18-34 (#5).

 

On the digital front, Total Divas garnered 17,000 Tweets and ranked as the #2 ad-supported cable or reality program of the night (excluding sports). Season 2 averaged a #3 social rank among ad-supported cable and #2 versus reality.

 

E’!s Men of the Strip reality event / special scored nearly half a million Total Viewers (10 pm -12 am) (490,000) and outperformed the last On E! Special: Sounding Off:  The 2013 Year, across all key demos.

 

On Twitter, Men of the Strip ranked as the #7 ad-supported cable program of the night (excluding sports) and is E!’s most talked about special of 2014 to-date, excluding its “Beyond Candid” series.

 

Source: Nielsen Media Research Fast Nationals 6/1/14. Live+ Same Day 000s, ranks in time period across ad-supported cable through 5/25/14.  Fast nationals 6/1/14.  Reach P2+ and P18-49 through 5/25/14. Digital:  Adobe Analytics (Eonline.com show packages) vs. E! Shows since 2011.  Social: Social Guide

 
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