ABC Airs 4 of the Week’s Top 15 Non-Sports Programs in Adults 18-49

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June 3rd, 2014

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via press release:

ABC Airs 4 of the Week’s Top 15 Non-Sports Programs in Adults 18-49

 

“The Bachelorette” Ranks as Monday’s No. 1 Series in Viewers and Adults 18-49

 

“Extreme Weight Loss” Premiere is Up to its Top Adult 18-49 Rating Since July 2012  

 

Celebrity Wife Swap” Spikes by Double-Digits to its Top Results Since Last Summer

 

 “The Goldbergs” Moves to Wednesday at 8:30pm with 100% Lead-in Retention

From “The Middle” and Improves its Half-Hour Year to Year in Adults 18-49

 

ABC’s “Motive” Builds on its Week-Ago Season Premiere Among Adults 25-54

 

20/20” is the No. 1 Series in its Slot for its 13th Straight Telecast in Adults 18-49

 

“Bet On Your Baby” is Up from Finale and Holds Even with its Debut in Adults 18-49

 

“Sing Your Face Off” Debut Boosts its 2-Hour Time Slot in Viewers and Young Adults

 

ABC’s Special “The Bachelorette” is Sunday’s No. 1 Broadcast in Adults 18-49,

Scoring the Net’s Top Summertime Entertainment Rating in the Slot Since Sept ‘12

 

Week No. 36

During the week of May 26, 2014, ABC claimed 4 of the Top 15 non-sports TV programs in Adults 18-49: “The Bachelorette” – No. 4, while “20/20,” “The Bachelorette-SP” and “Modern Family” tied at No. 15. ABC’s 20/20” was the No. 1 newsmagazine for the 2nd week in a row among Adults 18-49.

 

Monday

With “The Bachelorette” and a repeat “Castle,” ABC was the most-watched broadcast network (5.5 million) on Memorial Day. The Net ranked No. 1 overall on the night with key Women demos (W18-49/W25-54), while finishing as the No. 2 broadcaster in Adults 18-49 (1.3/4-tie).

 

  • ABC’s “The Bachelorette” was Monday’s No. 1 TV series in Total Viewers, Adults 18-49 (tie) and key Women (W18-49/W25-54).

 

“The Bachelorette” (8:00-10:00 p.m. – 6.0 million and 1.6/5 in AD18-49):

Moving into its regular 8:00-10:00 p.m. slot following last week’s post-“DWTS” 90-minute premiere, “The Bachelorette” made ABC the most-watched TV network (6.0 million) and key Women (W18-49/W25-54) in its 2-hour time period, as well as making ABC the top-rated broadcast net with Teens 12-17.

 

 “Castle-SP” (10:00-11:00 p.m. – 4.5 million and 0.9/3 in AD18-49):

During the 10:00 p.m. hour, ABC’s repeat “Castle” tied CBS’ first-run “48 Hours” in Adults 18-49 (0.9/3) and led the CBS newsmagazine with Adults 18-34 (0.6/2).

 

Tuesday

With the season premiere of “Extreme Weight Loss” and “Celebrity Wife Swap,” ABC ran as the No. 2 broadcaster on Tuesday in Adults 18-49 to NBC with the season opener of “America’s Got Talent,” more than doubling Fox’s night of originals (+160% - 1.3/4 vs. 0.5/2).

 

“Extreme Weight Loss” (8:00-10:00 p.m. – 4.0 million and 1.3/4 in AD18-49):

From 8:00-10:00 p.m., ABC’s “Extreme Weight Loss” was up 8% in Adults 18-49 over its year-ago premiere in the same time period (1.2/3 on 5/28/13) to equal its highest rating since July 2012 – since 7/15/12.  

 

Celebrity Wife Swap(10:00-11:00 p.m. – 3.9 million and 1.2/4 in AD18-49):

During the 10:00 p.m. hour, ABC’s “Celebrity Wife Swap” shot up over its last original two weeks ago in Total Viewers (+39%) and Adults 18-49 (+33%) to deliver new season highs on both measures. In fact, the series drew its biggest overall audience in nearly 1 year and its top Adult 18-49 number since mid-July – since 6/23/13 and 7/14/13, respectively.

 

Wednesday

The Goldbergs (8:30-9:00 p.m. – 4.1 million and 1.1/4 in AD18-49):

On its slot premiere in the Wednesday 8:30 p.m. half hour, ABC’s encore “The Goldbergs” retained 100% of its Adult 18-49 lead-in (1.1/4) from “The Middle,” while building by double digits with Teens 12-17 (+20%) and Kids 2-11 (+29%).

 

  • The Goldbergs” improved its half-hour for ABC year to year by 10% in Adults 18-49, topping original comedy programming on the same night last year (“Family Tools” on 5/29/13 = 1.0/3).

 

Modern Family (9:00-9:31 p.m. – 4.5 million and 1.4/4 in AD18-49):

ABC’s repeat “Modern Family” was Wednesday’s No. 2 program in Adults 18-49 on the major nets (1.3/4).

 

“The Goldbergs-SP - R” (9:31-10:00 p.m. – 3.9 million and 1.2/3 in AD18-49):

In the 9:30 p.m. half-hour, the night’s second encore of ABC’s “The Goldbergs” matched the show’s best-ever repeat number in Adults 18-49 (1.2/3).

 

“Motive” (10:00-11:00 p.m. – 4.1 million and 0.9/3 in AD18-49):

Despite airing out of repeat programming during the 10 o’clock hour, ABC’s “Motive” held steady with its week-earlier season premiere in Adults 18-49 (0.9/3) and gained 8% in Adults 25-54 (1.3/3 vs. 1.2/3). On the prior week, “Motive” premiered out of ABC’s Wednesday night comedy season finales.

 

 

Friday

With a repeat “Shark Tank,” leading into “What Would You Do?” and “20/20,” ABC ranked as Friday’s No. 1 non-sports network in Adults 18-49 (1.2/5 – tied with NBC).

 

  • ABC’s “20/20” was the No. 1 program of the night on the major nets and continued its run as Friday’s top newsmagazine in Adults 18-49 (1.4/5), beating NBC’s “Dateline(8:00-10:00 p.m.) by 8%.

 

  • In the 10 o’clock hour, “20/20” ranked as the No. 1 series, beating NBC’s “Crossbones” premiere by 40% in Adults 18-49 (1.4/5 vs. 1.0/4) and by 29% in Adults 25-54 (1.8/5 vs. 1.4/4). In fact, the ABC newsmagazine was the top series in its hour for its 13th-straight telecast in Adults 18-49.

 

  • Despite the increased competition this week from the “Crossbones premiere” and the NBA Playoffs on ESPN, “20/20” held 100% of its numbers from the prior week in key Adults (AD18-49/AD25-54), matching its top summertime performance in nearly 1 year – since 6/21/13.

 

Saturday

With the second season premiere of “Bet on Your Baby” and the debut of “Sing Your Face Off,” ABC ranked as the No. 1 broadcaster on Saturday in Adults 18-49 (0.6/2-tied w/NBC), beating CBS by 20% (0.5/2) and Fox’s MLB coverage by 50% (0.4/2).

 

“Bet on Your Baby” (8:00-9:00 p.m. – 2.2 million and 0.5/2 in AD18-49):

From 8:00-9:00 p.m., ABC’s season premiere of “Bet on Your Baby” held even with last year’s debut in Adults 18-49 (0.5/2 on 4/13/13) and was up 25% from its season finale on the same night last summer (0.4/2 on 6/1/13). The ABC unscripted series ranked as the No. 1 series in the hour among Adults 18-49 (tie).

 

“Sing Your Face Off(9:00-11:00 p.m. – 2.7 million and 0.6/2 in AD18-49):

From 9:00-11:00 p.m., ABC’s debut of “Sing Your Face Off” improved its 2-hour slot by 17% in Total Viewers (2.7 million vs. 2.3 million) and by 20% in Adults 18-49 (0.6/2 vs. 0.5/2) over the Net’s Summer 2013 non-sports average in the 2-hour time period. The new show built on its lead-in and gained viewers in each half-hour of its broadcast.

 

Sunday

With a repeat “AFHV,” a special “The Bachelorette” and a repeat “S.H.I.E.L.D.,” ABC was No. 1 on Sunday in Adults 18-49 among the broadcasters (1.1/3), leading Fox by 10% (1.0/3), NBC by 22% (0.9/3) and CBS by 83% (0.6/2).

 

  • ABC’s 2-hour “The Bachelorette” special was the No. 1 broadcast program of the night in Adults 18-49 and across all key Women demos (W18-34/W18-49/W25-54).

 

“America’s Funniest Home Videos(7:00-8:00 p.m. – 5.3 million and 1.0/4 in AD18-49)

From 7:00-8:00 p.m., ABC’s repeat “America’s Funniest Home Videoswon its hour among Adults 18-49.

 

“The Bachelorette” (8:00-10:00 p.m. – 5.0 million and 1.4/4 in AD18-49)

From 8:00-10:00 p.m. among Adults 18-49, “The Bachelorette” scored ABC’s best summertime entertainment delivery in the 2-hour time period since September 2012 – since its “Emmy” broadcast on 9/23/12. The ABC unscripted series ranked No. 1 in each half-hour against its broadcast competition among Adults 18-49.

 

WEEK NO. 36:   ADULTS 18-49            TOTAL VIEWERS

No.1   NBC 1.3      No.1 CBS     5,460,000

No.2   ABC 1.0      No.2 NBC     5,200,000

No.2   FOX 1.0      No.3 ABC     4,080,000

No.4   CBS 0.9      No.4 FOX     2,960,000

No.5   CW  0.3      No.5 CW      1,000,000

 

 

 

 

Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 05/26/14.

 
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