ABC Tops Monday in Viewers, ‘The Bachelorette’ is Up & ‘Mistresses’ Opens with Biggest Audience Ever
via press release:
ABC Monday Prime (8-11pm – 5.8 million and 1.5/5 in AD18-49): With The Bachelorette and the 2nd season premiere of Mistresses, ABC was the most-watched TV network overall on Monday for the 7th time in 8 weeks (5.8 million) and also held the #1 position on the night among Adults 18-34 (tie) and across all key Women.
· ABC was up 9% in Total Viewers over the same night last year (5.3 million on 6/3/13).
· ABC’s The Bachelorette finished as Monday’s most-watched TV show overall (6.5 million), ranking as the top series on the night for the 2nd week running.
The Bachelorette (8-10pm – 6.5 million and 1.7/6 in AD18-49): From 8-10pm, The Bachelorette was up week to week in Total Viewers (+8%) and Adults 18-49 (+6%) to deliver best-since-premiere numbers. The show was also up sharply from its Sunday special, spiking 30% in Total Viewers and 21% in Adults 18-49. Please Note: Last week’s The Bachelorette Monday telecast went up 2-tenths of an Adult 18-49 rating point from the preliminary numbers to the Nationals. The ABC unscripted series ranked #1 in its time period among Total Viewers, Adults 18-34 and across all key Women demo (W18-34/W18-49/W25-54).
· The Bachelorette was up over its year-ago telecast by 14% in Total Viewers and held even in Adults 18-49 (5.7 million and 1.7/5 on 6/3/13).
Mistresses (10-11pm – 4.5 million and 1.2/4 in AD18-49): During the 10pm hour, ABC’s Mistresses opened its 2nd season with its most-watched telecast ever, rising 2% over its year-ago debut (4.5 million vs. 4.4 million on 6/3/13). In addition, the show held even with its year-ago debut in Adults 18-49 (1.2/3 on 6/3/13) and was up 9% from its September season finale (1.1/3 on 9/9/13).
· Please Note: During its first season, Mistresses saw big increases via TV playback, jumping 50% from its initially-reported Live + Same Day number to its final Live +7 Day Adult 18-49 rating and making it the 2nd-biggest gainer for any summer broadcast series in 2013 (behind only ABC’s Rookie Blue).