Nickelodeon Notches 21st Straight Weekly Win With Kids and Total Viewers
via press release:
NICKELODEON NOTCHES 21ST STRAIGHT WEEKLY WIN WITH KIDS AND TOTAL VIEWERS
The Fairly OddParents is Top Series for the Week with Kids; Net Scores Three of Top Four Shows With Preschoolers
Nick at Nite Wins with Women 18-49 on Basic Cable; Nicktoons and TeenNick Post Gains with Core Demos
NEW YORK – June 3, 2014 – Nickelodeon closed the first week of June (5/26/14-6/1/14) as basic cable’s number-one network in total day with Kids 2-11 (2.7/844K) and total viewers (1.6M), marking the net’s 21st consecutive weekly win.
Nickelodeon’s weekly victory was driven by a strong performance from The Fairly OddParents which topped with Kids 2-11 (4.9/1.5M, +26% over last year) for the week and ranked as the number two kids program with total viewers (2.5M); behind SpongeBob SquarePants, which was basic cable’s number-one kids’ show with P2+ (2.6M).
Additionally, Nickelodeon’s hit preschool roster landed three of the top four series with Kids 2-5 for the week. Bubble Guppies led the Nick slate averaging a 7.0/864K (+30%); Team Umizoomi followed with a 6.7/825K (+37%); and PAW Patrol rounded out the line-up, averaging a 6.7/824K (+49%) with preschoolers.
For the fifth consecutive week, Nick at Nite was basic cable’s number-one network with Women 18-49 (0.6/313K) in total day. Also, in primetime, Nick at Nite scored double-digit gains with Adults 18-49 for the week, averaging a 0.4/375K (+33%) and drawing 1.2M total viewers.
Nickelodeon’s niche nets continued to post double-digit year-over-year gains with their core demos. Nicktoons secured increases with Kids 6-11 (0.6/86K, +20%) and Boys 6-11 (0.9/64K, +29%); while TeenNick posted gains with Teens 12-17 (0.5/84K, up +67%) and total viewers (256K, +51%).
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).