ABC’s ‘Celebrity Wife Swap’ Finale Spikes to the Series’ Top Rating since March 2013

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via press release:

ABC Tuesday Prime (8-11pm – 3.9 million and 1.2/4 in AD18-49):  With the unscripted combo of Extreme Weight Loss and Celebrity Wife Swap, ABC took second place on Tuesday in Adults 18-49 to NBC with America’s Got Talent, tripling Fox’s night of originals (+200% – 1.2/4 vs. 0.4/1).

 

Extreme Weight Loss (8-10pm – 3.9 million and 1.1/4 in AD18-49):  From 8-10pm, ABC’s Extreme Weight Loss topped its year-ago telecast for the 2nd week in a row among Adults 18-49 (+10% – 1.1/4 vs. 1.0/3 on 6/4/13).  

 

Celebrity Wife Swap (10-11pm – 4.0 million and 1.4/5 in AD18-49):  Building on its lead-in during the 10pm hour, ABC’s Celebrity Wife Swap season finale was up for its 2nd straight telecast to new season highs in both Total Viewers (+3%) and Adults 18-49 (+17%).  And the ABC unscripted series spiked over last season’s finale (2.9 million and 1.1/4 on 7/28/13) by 38% in Total Viewers and by 27% in Adults 18-49.  In fact, Celebrity Wife Swap earned its biggest overall audience since last June and its highest Adult 18-49 number since mid-March 2013 – since 6/23/13 and 3/12/13, respectively.   The show finished in a virtual tie for #1 in the hour with NBC’s America’s Got Talent-fueled Night Shift in Adults 18-49 (1.4/5 vs. 1.5/5).

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