Despite NBA, ‘Last Comic Standing’ Retains 88% & ‘Hollywood Game Night’ Retains 92% Week-to-Week

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via press notes:

Thursday Primetime Results:

 

  • Facing NBA Finals competition in the West, “Hollywood Game Night” (1.1/4 in 18-49, 4.1 million viewers overall from 8-9:01 p.m. ET) retained 92% of its result last week in adults 18-49 (with a 1.1 rating vs. a 1.2) and 97% in total viewers (4.113 million vs. 4.247 million).   Note that the week-ago 1.2 was the show’s high since February and the 4.2 million is a series record for a Thursday telecast.

 

  • From its first half-hour to its second, last night’s “Hollywood Game Night” grew in every key measure, including gains of +20% in adults 18-49 (to a 1.2 rating from a  1.0), +15% in adults 25-54 (1.5 vs. 1.3) and +19% in women 25-54 (1.9 vs. 1.6).

 

  • Facing competition from the NBA Finals, “Undateable” (1.0/4 in 18-49, 3.1 million viewers overall from 9:01-9:30 p.m. ET; 1.0/3 in 18-49, 2.9 million viewers overall from 9P:30-10) retained 100% of its 18-49 rating from half-hour to half-hour.

 

  • “Undateable” out-rated Fox’s original “Gang Related” in both half-hours in adults 18-49, as well as adults 18-34 and 25-54 and all key adult-female demos.

 

  • All four episodes of “Undateable” to date have out-rated every episode of all three of last summer’s original comedies on the Big 4 (NBC’s “Save Me” and Fox’s “Anger Management” and “The Goodwin Games”) in adults 18-49.

 

  • Facing competition from the NBA Finals, “Last Comic Standing” (1.4/4 in 18-49, 4.2 million viewers overall from 10-11 p.m. ET) retained 88% of last week’s results in adults 18-49 (with a 1.4 rating vs. a 1.6) and 91% in total viewers (4.247 million vs. 4.661 million).  Despite the 10 p.m. hour, “Last Comic” held steady or grew from half-hour to half-hour in every key ratings measure.

 

  • “Last Comic Standing” is up versus NBC’s average in the time period last summer by +40% in adults 18-49 (with a 1.4 rating vs. a 1.0, L+SD non-sports) and +28% in total viewers (4.247 million vs. 3.321 million).
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