‘Crossbones’ Retains 90% of its Premiere Rating in Adults 18-49

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via press release:

NBC wins Friday night among the Big 4 networks in total viewers, with slot wins among those nets from Brian Williams Reporting: Journey to Normandy and “Dateline NBC.


  • The NBC News Special Brian Williams Reporting: Journey to Normandy (0.9/4 in 18-49, 5.8 million viewers overall from 8-9 p.m. ET) ranked #1 in the hour in total viewers among the Big 4, while finishing #2 among those nets in adults 18-49 and adults 25-54.  “Brian Williams Reporting: Journey to Normandy” grew or held steady from half-hour to half-hour in every key ratings measure, with growth of +11% in adults 18-49 (to a 1.0 rating from a 0.9), +8% in adults 25-54 (1.3 vs. 1.2) and +20% in men 25-54 (1.2 vs. 1.0).


  • “Dateline NBC” (1.3/5 in 18-49, 6.1 million viewers overall from 9-10:01 p.m. ET) tied for #1 in the hour among ABC, CBS, NBC and Fox in adults 18-49 and ranked #1 outright among those nets in total viewers.  “Dateline” also led the time period among the Big 4 in men 18-49 with a 1.1 rating, the highest result in that demo among those nets for the night.


  • “Dateline NBC” equaled its highest adult 18-49 rating since March 28.


  • “Crossbones” (0.9/3 in 18-49, 3.8 million viewers overall from 10:01-11 p.m. ET) retained a strong 90% of last week’s premiere rating in 18-49 (0.9 vs. 1.0), which was NBC’s highest result in the slot in three months (since Feb. 28).   “Crossbones” finished #2 in the time period among ABC, CBS and NBC in adults 18-49 and most other key demos and tied for #1 among those nets in men 18-49 (with a 0.9 rating).
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