NBC’s ‘American Ninja Warrior’ is Monday’s Number One Broadcast Program in Adults 18-49

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American Ninja Warrior June 9, 2014

via press note:

  • “American Ninja Warrior” (1.7/5 in adults 18-49, 4.9 million viewers overall from 10:01-11 p.m. ET) ranks as the #1 show of the night on the Big 4 networks in adults 18-49, out-rating such Monday telecasts as Fox’s “24: Live Another Day” (1.6/5 from 9-10) and “MasterChef” (1.5/5 from 8-9), as well was ABC’s “Bachelorette” (0.9/3 from 8-9), “ABC News: Hillary Clinton” (1.0/3 from 9-10) and “Mistresses” (0.9/3 from 10-11).
  • “American Ninja Warrior” won its first hour from 9-10 among the Big 4 in adults 18-34, 18-49 and 25-54, including a +13% margin versus “24” from 9-10 in adults 18-49 (1.8 vs. 1.6).  “American Ninja Warrior” claimed its second hour from 10-11 among ABC, CBS and NBC in every key demographic, with an 18-49 margin of +89% (earning a 1.7 rating from 10-11 vs. a 0.9 for ABC’s “Mistresses” and CBS’ “48 Hours” encore).
  • An encore telecast of “Last Comic Standing” (1.1 rating, 4 share in adults 18-49, 4.0 million viewers overall from 8-9 p.m. ET) ranked #2 among the Big 4 in 18-49, outrating ABC’s “Bachelorette” recap (0.9/3), as well as CBS’s comedy rebroadcasts (1.0/3).   “Last Comic” held steady or grew from half-hour to half-hour in every key demographic.
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