NBC's 'America's Got Talent' Is The Week's Number 1 Non-Sports Telecast

Categories: Press Releases

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June 10th, 2014

America's Got Talent Season 9 Premiere

via press release:

‘AMERICA’S GOT TALENT’ IS THE WEEK’S #1 NON-SPORTS TELECAST ON THE BIG 4 IN EVERY KEY MEASURE

Joining ‘AGT’ Among the Week’s Top 20 Primetime Shows on the Big 4 Are Stanley Cup Hockey, ‘American Ninja Warrior,’ ‘The Night Shift,’ “Last Comic Standing’ and ‘Miss USA’

NBC Leads the 2013-14 Broadcast Year to Date in 18-49, Ranking #1 at This Point in the Season for the First Time in 10 Years and Up +17% vs. One Year Ago

‘American Ninja Warrior’ Grows +19% Week to Week in 18-49, Is Monday’s #1 Telecast, Matches the Show’s High Since its First-Season Finale in July 2012

NBC Wins Tuesday as ‘Talent’ and ‘Night Shift’ Finish Within a Tenth of a Point of Their Prior-Week Premieres in 18-49; ‘Talent’ Tops its ABC-CBS-Fox Competition Combined

NBC Scores a Wednesday Win With the Network’s Second-Most-Watched Stanley Cup Game 1 to Date

Friday’s ‘Crossbones’ Retains 90% of its Premiere Rating in 18-49; ‘Dateline’ and Brian Williams D-Day Special Win Their Hours in Total Viewers

NBC Beats the Saturday Big 4 Competition Combined in 18-49 With the Top Game 2 of a Stanley Cup Final in Total Viewers Since at Least 1994

Sunday’s ‘Miss USA’ Grows +8% Year to Year in 18-49 and is the Night’s #1 Non-Sports Telecast on the Big 4; ‘Dateline’ Delivers a 12-Week Slot High

UNIVERSAL CITY, Calif. — June 10, 2014 — With “America’s Got Talent” scoring the week’s #1 non-sports results among primetime programs on the Big 4 networks in adults 18-49 and every other key measure, NBC has finished #2 among those nets for the primetime week of June 2-8 in the key 18-49 demo.

According to “live plus same day” viewing figures from Nielsen Media Research, NBC has averaged a 1.6 rating, 6 share in adults 18-49 and 5.7 million viewers overall for the week, growing week to week by +23% in 18-49 rating (to a 1.6 from a 1.3) and +9% in total viewers (5.7 million vs. 5.2 million).

Joining “Talent,” among the week’s top 20 primetime programs on the Big 4 in adults 18-49 were both the Saturday and Wednesday telecasts of hockey’s Stanley Cup Final, “American Ninja Warrior,” “The Night Shift” and “Last Comic Standing.”

NBC ranked #1 on four of seven nights last week among the Big 4 networks in adults 18-49, leading Monday, Tuesday, Wednesday and Saturday.

“Talent” finished #3 among Big 4 programs in adults 18-49 and was #1 excluding sports. Saturday’s NHL hockey ranked #4 for the week and Wednesday’s game tied “American Ninja Warrior” for #7, giving NBC four of the week’s top eight programs. “The Night Shift” tied for #14 and “Last Comic Standing” and “Miss USA 2014” tied for #18.

Excluding sports, “Talent” ranked #1 among primetime broadcasts for the week on ABC, CBS, NBC and Fox in every key measure – adults, men and women 18-34, 18-49 and 25-54, plus total viewers – as well as kids 2-11 and teens 12-17.

Through 37 weeks of the 2013-14 broadcast year, NBC ranks #1 among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34 (tied with Fox), men 18-49 (tied with Fox), men 25-54 and all key adult-female demos. It’s the first time NBC has ranked #1 in adults 18-49 at this point in the season in 10 years (since the 2003-04 season).

NBC’s 2.7 rating in adults 18-49 is the network’s top average at this point in the season in four years (since a 2.7 in 2009-10).

Versus one year ago, NBC is up +17% for the broadcast year to date in adults 18-49 (2.7 vs. 2.3).

In total viewers, NBC ranks #2 for the broadcast year with an average of 9.1 million viewers, which is its biggest overall audience 37 weeks into the season in eight years (since 2005-06, 9.6 million). Versus one year ago, NBC is up +31% season to date in total viewers (9.1 million vs. 6.9 million). It’s the first time NBC has ranked #2 in total viewers at this point in the season in 10 years.

Primetime averages for the week of June 2-8 in adults 18-49 are: ABC, 2.3/8; NBC, 1.6/6; Fox, 0.9/3; CBS, 0.9/3; and CW, 0.4/1.  In overall total viewers, the weekly averages were: ABC, 6.9 million; CBS, 5.9 million; NBC, 5.7 million; Fox, 3.0 million; and CW, 1.0 million.

Season-to-date averages are: NBC, 2.7/8; Fox, 2.4/7; CBS, 2.3/7; ABC, 2.1/6; and CW, 0.7/2.  In overall total viewers, the season averages are: CBS, 10.4 million; NBC, 9.1 million; ABC, 7.5 million; Fox, 7.1 million; and CW, 1.9 million.

NBC highlights for the week of June 2-8:

Monday: An encore telecast of “Last Comic Standing” (1.3 rating, 4 share in adults 18-49, 4.1 million viewers overall from 8-9 p.m. ET) held steady or grew from half-hour to half-hour in every key measure, including gains of +8% in adults 18-49 (to a 1.3 rating from a 1.2) and +13% in adults 25-54 (1.8 vs. 1.6).

"American Ninja Warrior" (1.9/6 in adults 18-49, 5.3 million viewers overall from 10:01-11 p.m. ET) grew +19% week to week in adults 18-49 (to a 1.9 rating from a 1.6) and by +14% in total viewers (5.295 million vs. 4.653 million). The 1.9 rating in 18-49 matches the show’s highest since its first season finale on July 23, 2012 (2.0). Versus last summer’s second telecast, “Ninja Warrior” is up +19% in 18-49 rating (1.9 vs. 1.6). “American Ninja Warrior” (1.9/6) was the #1 show of the night in adults 18-49. “American Ninja Warrior” ranked #1 outright among the Big 4 for its full 9-11 p.m. ET slot in 18-49 and was also #1 outright among those nets from 9-10 -- ahead of Fox’s “24” and ABC’s “Bachelorette” -- and from 10-11– ahead of the season premiere of ABC’s “Mistresses” and CBS’s original “48 Hours Monday.”

Tuesday: “America’s Got Talent" (2.9/10 in 18-49, 11.3 million viewers overall from 8-10:01 p.m. ET) won the time period among the Big 4 nets in every key measure and is the #1 telecast of the night in 18-49, total viewers and other key categories. “America’s Got Talent” finished within 0.1 of a point in 18-49 of last year’s second episode (which was boosted by a “Voice” lead-in). The June 3 “Talent” also retained 97% of the prior week’s premiere 3.0. This week’s “America’s Got Talent” dominated the time period, beating the combined 2.6 of the ABC-CBS-Fox competition -- ABC’s “Extreme Weight Loss” (1.2), CBS’s encore dramas (1.0) and Fox’s original reality (0.4).

“The Night Shift" (1.5/5 in 18-49, 6.9 million viewers overall from 10:01-11 p.m. ET) retained 94% of last week’s premiere rating, which was NBC’s top summer drama debut in five years (since “The Philanthropist,” June 24, 2009). This week’s “The Night Shift” ranked #1 or tied for #1 in the time period among ABC, CBS and NBC in adults 18-34, 18-49 and 25-54, plus total viewers.

NBC won Tuesday night in every key measure among the Big 4 nets– adults, men and women 18-34, 18-49 and 25-54, plus total viewers.

Wednesday: NBC Sports’ coverage of Game 1 of the 2014 Stanley Cup Final between the New York Rangers and Los Angeles Kings (1.9/7 in 18-49, 4.8 million viewers overall from 8-11:17 p.m. ET) scored as the second-most watched Stanley Cup Game 1 to date on NBC. The game won primetime among the Big 4 networks in adults 18-34, 18-49 and 25-54 and men 18-34, 18-49 and 25-54, including a win in men 18-34 over the combined ABC-CBS-Fox rating (with a 2.2 vs. a combined 1.7). The average of 4.8 million viewers was up +65% versus the last time the Kings were in the Stanley Cup Final (2.9 million in 2012) and up +212% vs. the last time the Rangers appeared (1.5 million, ESPN, 1994). The only NBC Game 1 to surpass this year’s viewership was the 2013 triple-overtime thriller between the Boston Bruins and Chicago Blackhawks, which averaged 6.4 million.

Thursday: “Hollywood Game Night” (1.1/4 in 18-49, 4.0 million viewers overall from 8-9:01 p.m. ET) retained 92% of its result the prior week in adults 18-49 (with a 1.1 rating vs. a 1.2) and 95% in total viewers (4.0 million vs. 4.2 million), despite facing NBA competition in the West this week.   Note that the week-earlier 1.2 was the show’s high since February and the 4.2 million is a series record for a Thursday telecast. From its first half-hour to its second, this week’s “Hollywood Game Night” grew in every key measure.

“Undateable” (1.0/4 in 18-49, 3.0 million viewers overall from 9:01-9:30 p.m. ET; 1.0/3 in 18-49, 2.9 million viewers overall from 9:30-10) retained 100% of its 18-49 rating from half-hour to half-hour. “Undateable” out-rated Fox’s original “Gang Related” in both half-hours in adults 18-49, as well as adults 18-34 and 25-54 and all key adult-female demos. All four episodes of “Undateable” to date have out-rated every episode of all three of last summer’s original comedies on the Big 4 (NBC’s “Save Me” and Fox’s “Anger Management” and “The Goodwin Games”) in adults 18-49.

“Last Comic Standing” (1.4/4 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) held steady or grew from half-hour to half-hour in every key ratings measure despite the 10 p.m. hour, gaining +15% in adults 18-49 (to a 1.5 rating from a 1.3) and +21% in women 18-49 (1.7 vs. 1.4). “Last Comic Standing” was up versus NBC’s averages in the time period last summer by +40% in adults 18-49 (with a 1.4 rating vs. a 1.0, L+SD non-sports) and +30% in total viewers (4.3 million vs. 3.3 million).

Friday: The NBC News Special “Brian Williams Reporting: Journey to Normandy” (0.9/4 in 18-49, 5.5 million viewers overall from 8-9 p.m. ET) finished #1 in the hour in total viewers among the Big 4, while ranking #2 among those nets in adults 18-49 and 25-54.

Dateline NBC” (1.2/5 in 18-49, 5.8 million viewers overall from 9-10:01 p.m. ET) ranked #1 in the hour among ABC, CBS, NBC and Fox in total viewers, while finishing #2 in adults 18-49 and 25-54.

Crossbones” (0.9/3 in 18-49, 3.6 million viewers overall from 10:01-11 p.m. ET) retained 90% of last week’s premiere rating in 18-49 (0.9 vs. 1.0), which was NBC’s highest result in the slot in three months (since Feb. 28).   “Crossbones” finished #2 in the time period among ABC, CBS and NBC in adults 18-49.

Saturday: NBC Sports’ coverage of Game 2 of the Stanley Cup Final between the New York Rangers and Los Angeles Kings (2.1/9 in 18-49, 6.4 million viewers overall from 7:15-11:45 p.m. ET) was the most-watched Game 2 in current records, which date back to 1994. In total viewers, the game was up +60% vs. last year’s Game 2 on NBCSN (Bruins-Blackhawks, 4.0 million), and up +121% vs. 2012’s Game 2 on NBC that also featured the Kings (Kings-Devils, 2.943 million). Game 2 won the night among the Big 4 networks in adults18-49 and all other key measures, beating the combined ABC-CBS-Fox competition in adults 18-49 and ranking #1 in that demo for six of six primetime half-hours.

Sunday: “Dateline NBC" (0.9/3 in 18-49, 5.1 million viewers overall from 7-8 p.m. ET) generated a 12-week time-period high for NBC in 18-49 rating, best in the slot since March 16 (“The Voice”). In total viewers, it was NBC’s biggest overall audience in the hour since February’s Sochi Olympics.

“Miss USA 2014” (1.4/4 in 18-49, 5.6 million viewers overall from 8-11 p.m. ET) grew +8% versus last year in adults 18-49 (to a 1.4 from a 1.3 from 9-11 p.m. on June 16, 2013) and was up by +21% in total viewers (5.6 million vs. 4.6 million). In the time period, “Miss USA” ranked #2 on the Big 4 networks in adults 18-49, and was #1 among non-sports programs on those nets ahead of CBS’s “Tony Awards” and Fox’s mix of Sunday originals and encores. In fact, “Miss USA” was the night’s #1 non-sports telecast on the Big 4 nets in 18-49.

From its first half-hour to its sixth, “Miss USA 2014” grew by +70% in 18-49 rating (to a 1.7 rating from a 1.0) and by +67% or 2.8 million persons in total viewers (7.0 million vs. 4.2 million). Comparing this year’s 9-11 p.m. segment to last year’s 9-11 p.m. telecast, “Miss USA” is up +15% in 18-49 rating (to a 1.5 from a 1.3 from 9-11 both years) and up +34% or more than 1.5 million persons in total viewers (6.2 million vs. 4.6 million).

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

ABC 2.3/8, 2.9 million

NBC 1.6/6, 2.0 million

Fox 0.9/3, 1.2 million

CBS 0.9/3, 1.2 million

CW 0.4/1, 0.5 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

ABC 2.6/8, 3.1 million

NBC 2.0/6, 2.4 million

CBS 1.4/4, 1.7 million

Fox 1.2/4, 1.4 million

CW 0.4/1, 0.5 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

ABC 2.3/7, 6.9 million

CBS 2.0/6, 5.9 million

NBC 1.9/6, 5.7 million

Fox 1.0/3, 3.0 million

CW 0.3/1, 1.0 million

Each rating point equals 2.95 million viewers

SEASON TO DATE
Average rating, share and audience in each category

ADULTS 18-49

NBC 2.7/8, 3.4 million

Fox 2.4/7, 3.0 million

CBS 2.3/7, 2.9 million

ABC 2.1/6, 2.7 million

CW 0.7/2, 1.0 million

Each rating point equals 1.27 million viewers

ADULTS 25-54

NBC 3.3/9, 3.9 million

CBS 3.1/8, 3.7 million

Fox 2.8/7, 3.3 million

ABC 2.6/7, 3.1 million

CW 0.8/2, 1.0 million

Each rating point equals 1.20 million viewers

TOTAL VIEWERS

CBS 3.5/9, 10.4 million

NBC 3.1/8, 9.1 million

ABC 2.6/7, 7.5 million

Fox 2.4/6, 7.1 million

CW 0.6/2, 1.9 million

Each rating point equals 2.89 million viewers

 
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