Nickelodeon is Basic Cable’s Top Network for 22nd Straight Week Among Kids & Total Viewers
via press release:
Nickelodeon IS BASIC CABLE’S TOP NET FOR 22nd CONSECUTIVE WEEK with Kids and Total Viewers
SpongeBob SquarePants is Week’s Number-One Series with Kids 2-11; Sam & Cat Leads
with Kids 6-11; Dora the Explorer and PAW Patrol Score Top Spots with Preschoolers
Nicktoons and TeenNick Post Yearly Increases with Core Audiences
NEW YORK – June 10, 2014 – Nickelodeon closed the week (6/2/14-6/8/14) as basic cable’s number-one net in total day with Kids 2-11 (2.6/816K) and total viewers (1.5M), netting its 22nd consecutive weekly win with programming hits across animation, live-action and preschool.
In animation, SpongeBob SquarePants was the week’s number-one program with Kids 2-11 (4.5/1.4M, +15%) across all TV and was basic cable’s highest-rated kids program with total viewers (2.6M).
Sam & Cat was the week’s top series with Kids 6-11 (5.3/1.0M). It was also the top-ranked live-action show with Kids 2-11 (4.3/1.4M), averaging 2.4M total viewers.
Nickelodeon’s weekly win was also driven by a strong performance from Dora the Explorer, which took the top spot with preschoolers for the week with the premiere of “Dora’s Super Soccer Showdown” (Thursday, June 5, 10:30 a.m., ET/PT). The new episode, which follows Dora and the Golden Explorers as they try to beat the Monsters to win the Big Cup in Brazil, averaged a 7.2/891K (+57) with Kids 2-5. Additionally, PAW Patrol placed second with preschoolers, posting a 6.9/847K (+33%) average.
Nickelodeon’s niche nets, Nicktoons and TeenNick, posted double and triple-digit yearly increases with their core audiences for the week. Nicktoons notched gains with Boys 6-11 (0.7/49K, +17%) and TeenNick scored a +100% ratings increase with Teens 12-17 (0.6/88K).
Nickelodeon, now in its 35th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visithttp://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).