Despite NBA Finals Competition, NBC’s ‘The Night Shift’ Retains 100 Percent of Last Week’s Adults 18-49 Rating

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The Night Shift June 10 2

via press note:

  • Against NBA competition, “America’s Got Talent(2.6/8 in 18-49, 11.5 million viewers overall from 8-10:01 p.m. ET) is up week to week in total viewers (11.452 million vs. 11.301 million), while retaining 93% of last week’s prelim fast-national rating in adults 18-49 (2.6 vs. 2.8) and 90% of last week’s 2.9 in official nationals.
  • Excluding ABC’s night of NBA-themed programming, “America’s Got Talent” is the #1 telecast of the night on the Big 4 networks in adults 18-49, total viewers and other key measures.
  • From its first half-hour to its fourth, “Talent” grew by +43% in 18-49 rating (to a 3.0 from a 2.1) and by +23% or 2.4 million persons in total viewers (12.6 million vs. 10.2 million).
  • Despite competition from the NBA Finals, “The Night Shift(1.5/5 in 18-49, 6.9 million viewers overall from 10:01-11 p.m. ET) retained 100% of last week’s rating in adults 18-49 (1.5 vs. 1.5) and is currently up in total viewers (6.929 million vs. 6.871 million), pending updates.  Note that “The Night Shift” is also retaining 94% of its premiere rating of two weeks ago in 18-49 (1.5 vs. 1.6 on May 27).
  • Excluding ABC’s night of NBA-themed programming, “The Night Shift” is the #2 telecast of the night on the Big 4 networks in 18-49, behind only “America’s Got Talent.”
  • NBC is #2 among the Big 4 networks behind NBA-boosted ABC in all key measures.
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